Women's Football Marketing Coordinator

Location Nyon, Switzerland
Posted 11/04/2018
Closes 03/05/2018
Sector Federations & LOCs
Function Business Development & Sales
Contract Type Permanent
Hours Full Time
Salary Competitive

Job Description

Job information:

Division / Unit: Marketing / Marketing Activities & Sponsorship
Contract type: Permanent
Start date: 01.06.2018
Location: Nyon


The Women's Football Marketing Coordinator assists the Women's Football Marketing Manager to drive the implementation of the women's football marketing strategy, including flagship campaigns such as Together #WePlayStrong, reporting key insights and results using measurable key performance indicators.


- Coordinating and delivering an agreed promotional plan, ensuring clear communication with all relevant stakeholders and carrying out regular reporting to managers in the Marketing Activities & Sponsorship Unit;
- Driving women's football marketing campaigns and helping key external stakeholders to implement those plans, especially creative, PR, digital and influencer agencies and national associations;
- Coordinating content plans with the Social Media Coordinator to ensure relevant content is posted in a timely manner across the range of campaign platforms;
- Ensuring key performance indicators are in place, measured and acted upon to improve the effectiveness of the marketing plans;
- Reporting on, sharing and ensuring full visibility of the women's football marketing plans across UEFA;
- Liaising with the National Associations Business Development Unit to organise and execute women's football workshops across all of UEFA's member associations;
- Sharing plans and materials with national association marketing managers to support them and drive implementation of the plans across Europe;
- Supporting the development of women's football marketing plans in close collaboration with the rest of the Marketing Activities & Sponsorship Unit and other units across UEFA, especially Communications, Women's Football and National Associations Business Development.


Experience required:
- from 3 to 5 years across core marketing disciplines
- from 3 to 5 years in digital marketing, with a focus on social media
- at least 3 years' experience working with advertising and PR agencies
- from 1 to 3 years working in women's sport would be an asset

- Bachelor's in marketing

- English / Proficient
- Any other European language is an asset

Additional requirements:
- Excellent organisational skills and attention to detail
- Ability to multitask in a busy, high-stress work environment
- Highly collaborative and able to work with both internal and external partners
- An interest in women's sport in general and football in particular
- MS Office / Advanced


The Union of European Football Associations is the administrative body for association football in Europe.

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