Head of Commercial Partnerships

Northampton, UK
Competitive salary + bonus and benefits
14 Sep 2017
05 Oct 2017
Clubs & Teams
Contract Type
Full Time

To create and execute a strategy to maximise the value of commercial partnerships – primarily sponsorship and advertising – for Northampton Saints and, in doing so, create a step change in revenues from this income stream.


  • Oversee all activities as they relate to commercial partnerships at Northampton Saints
  • Develop a long term strategy to maximise the value of the available commercial rights and benefits at the club
  • Identify and prioritise target categories and brands to proactively build a pipeline of potential commercial partners
  • Develop best in class sales materials to support the club’s go to market activities
  • Lead negotiation efforts to secure attractive deals which create value for the club and for partners
  • Ensure high quality partner servicing for existing and new partners, to support the creation of long term relationships
  • Develop and manage commercial partnership department budgets and set key KPIs and targets as appropriate
  • Compile and analyse sales figures
  • Evaluate and analyze commercial partnerships, constantly seeking ways to grow the value of such relationships
  • Oversee and manage the activities of the Commercial Partnerships Manager, offering leadership, guidance, support and feedback on an ongoing basis
  • Work effectively with the marketing and communications and operations team, as well as the players and playing staff, to support the commercial agenda
  • Keep up to date with market research and insight
  • Perform other duties as reasonably requested in the context of the role or as directed by the Executive team.


In short, this role would suit a proven sponsorship / commercial partnerships leader, looking to take their career to the next level.


  • Candidates must have a love of sport and an understanding of Rugby and its environment.
  • Previous experience in a leadership role at a high performance sports club and/or rights holder would be advantageous but is not a necessity


  • Graduate, with strong academic track record
  • Experience in a sports sponsorship sales role, with a track record of directly delivering high value deals
  • Experience in working to and achieving targets
  • Experience of working with a variety of partners, agencies and suppliers
  • Evidence of sound commercial judgment and decision making capability
  • Proven success at delivering against strategic objectives and driving revenue growth
  • Experienced in effective negotiation with sponsors other commercial entities, and in developing and maintaining strong relationships with strategic business partners and key stakeholders

Personal Attributes:

  • Highly motivated with proven sales ability and mindset
  • Target driven
  • Extensive network of potential sponsors and commercial partners
  • Strong team player, but highly proactive and able to work autonomously
  • Clear strategic thinking and planning, but hands on in approach. Unafriad to ‘do’ as well as delegate
  • Flexible, adaptable, able to think creatively as plans evolve and events unfold
  • Excellent interpersonal skills; strong cultural sensitivity and first class customer engagement skills
  • Strong influencing skills; persuasive, able to win support and engagement of others
  • Excellent communicator with an ability to communicate effectively with a diverse range of people, and able to present a highly professional image when representing Northampton Saints. Comfortable communicating with and presenting to senior level executives across a range of industries
  • Personal circumstances must allow the candidate to work extended hours on occasion during times of peak activity including evenings and weekends, including match days


  • Northampton Saints is an equal opportunities employer and would welcome applications from a fully diverse range of candidates, regardless of age, gender, ethnicity, sexual orientation, faith or disability.
  • Please include in your application a CV, covering letter (including details of current remuneration, if relevant), and the names and contact details of two referees. Referees will not be contacted until final interview stage.
  • Applications must be received by 5pm on 5th October 2017. Interviews will take place at Franklin’s Gardens shortly thereafter.