Head of Spectator Activations - ICC LOC

London, UK
Excellent Salary and Benefits Package
09 Aug 2017
01 Sep 2017
Contract Type
Fixed Term
Full Time


The International Cricket Council Cricket World Cup (ICC CWC) is the flagship event of the international cricket calendar. The event takes place every four years, with matches contested in a 50-over format. The Cricket World Cup has been staged on 11 previous occasions, with the first taking place in England in 1975.  England and Wales last hosted the event in 1999, while the 2015 edition of the tournament was jointly held in Australia and New Zealand.

The traditions and competitive nature of the tournament, the atmosphere and the passionate crowds, and the ambitions of the players to capture the magnificent trophy all combined in 2015 to create the most enthralling six weeks the game has ever seen. More than 1.5 billion people watched, and more than 1 million people attended the ICC CWC 2015, while the tournament website received 36m visitors, with 5.8m Facebook “likes,” and 8m tweets across the competition. The tournament app was downloaded 4.7m times, and was the number one sports app in 49 countries. 

The ICC CWC 2019 will be staged in England and Wales, and will be contested by ten national teams. The Local Organising Committee (LOC) for the event is seeking to build upon the achievements of the 2015 edition, to ensure that the ICC CWC 2019 is one of the biggest and most successful Cricket World Cups ever staged.

Overall purpose

This role is a fixed term contract and is responsible for the successful delivery of Spectator Experience, Sports Presentation and Spectator Services, ensuring the ICC Cricket World Cup 2019 is the most successful Cricket World Cup ever staged.  The successful candidate will ensure the spectator is at the heart of all relevant tournament operations and have the requisite skills and experience to deliver a coordinated, consistent and innovative experience for the spectator from transport hub to their seat in the venue.

Specific duties will vary but will include:

  • Ensure the spectator is at the heart of all relevant tournament operations
  • Devise Spectator Journey plans for all match venues/cities
  • Oversee all Functional Area plans as relates to spectators, and recommend upgrades and revisions to plans as relevant
  • Ensure world class Sport Presentation programming that fits seamlessly to the overall Cricket World Cup strategy and other tournament campaigns
  • Procure a Sports Presentation agency to deliver in-bowl, venue, and walking route activations, and oversee that agency through to and including tournament time
  • Develop walking route activations across all host cities securing all relevant permissions in conjunction with City Services
  • Deliver a fully trained and motivated volunteer force on the walking routes, at transport hubs and in-venue spectator areas in conjunction with the Volunteer and HR functions
  • Effectively manage the budget tracker for all Spectator Experience, Sports Presentation, and Spectator Services spend

Expertise and skills

This role requires an individual who has proven leadership experience within a major event. The successful candidate will need to display significant planning, organisational, and leadership abilities.

  • At least 8 years’ experience in the sports and or events industry
  • Major sports event/ tournament experience highly desirable
  • Experience of creating and implementing world class Spectator Journey and Engagement plans
  • The creation and implementation of Sport Presentation strategy along with hands on production experience
  • Experience of delivering walking route activations as well as volunteer programs
  • Experience of managing a large team of paid staff/ volunteers
  • Ability to demonstrate cross functional working
  • Report writing and presentation skills
  • Ability to influence and resolve conflict
  • Experience of running procurement processes including for relevant agencies
  • Ability to work effectively and make decisions under tournament pressure
  • Strong people management skills


Given the complex nature of this role, the successful candidate must be a strategic and tactical decision-maker. Challenges and questions presented by team members reporting into this role may be complex, and are likely to be time-bound, requiring rapid but considered decision-making.


The impact of this role will be far-reaching and decisions made will have a significant effect on the ability of the team to achieve its objectives. 


At all times, the successful candidate will be required to foster strong, collaborative relationships with key stakeholders, whilst promoting the values and vision of the ICC Cricket World Cup 2019.

Additional information

This role will involve some unsociable hours and travelling to host cities and venues.