Communications & Digital Manager

London, UK (with extensive travel requirements)
13 Feb 2017
27 Feb 2017
Contract Type
Full Time


World Sailing is the world governing body for the sport of sailing, officially recognised by the International Olympic Committee (IOC), and International Paralympic Committee (IPC).

World Sailing is responsible for:

  • the promotion of the sport internationally;
  • managing sailing at the Olympic and Paralympic Games;
  • developing the Racing Rules of Sailing and regulations for all sailing competitions;
  • the training of judges, umpires and other administrators;
  • the development of the sport around the world; and
  • representing the sailors in all matters concerning the sport.

The principle members of World Sailing are the 145 'Member National Authorities' (MNAs) and the 100+ 'Class Associations'.

We have a clear and ambitious vision:

A world in which millions more people fall in love with sailing; inspired by the unique relationship between sport, technology and the forces of nature, we all work to protect the waters of the world.

Our mission:

To make sailing more exciting and accessible for everyone to participate or watch, and use our reach and influence to create a sustainable future for our sport and the waters of the world.

Key responsibilities:

  • To lead on the development and implementation of World Sailing’s media, communications and digital strategy;
  • To work towards any goals set under Communications in the World Sailing strategic plan;
  • To develop and execute World Sailing’s comms and media strategy across all media, including press, broadcast, social, digital and publications to raise World Sailing profile and market World Sailing’s activities;
  • To manage internal comms, under the direction of the CCO or CEO
  • To manage the planning and delivery of all event related communications, including regattas, the annual conference and other key events
  • To lead on copy-writing and production of key World Sailing publications including, but not limited to the Annual Report, newsletters and press releases;
  • Responsible for the development and management of World Sailing’s website, including keeping content up to date and appropriate, making improvements to functionality, creating revenue, advising colleagues on maximising its potential and managing supplier relationship;
  • To implement and expand social media strategy to raise World Sailing’s profile and market World Sailing activities according to the strategic plan;
  • To develop, implement and maintain a “house style” in all World Sailing communications and papers, including letters, agendas and minutes.
  • Research and write copy for external articles and press;
  • To lead and co-ordinate on the copy-writing and production of World Sailing News, and other editorial duties as required;
  • To lead on the collation of information and feedback on World Sailing’s activities and the collation of World Sailing’s exposure in media/press;
  • To manage an in-depth media analysis programme, with regular management reports
  • To set with the CCO, monitor and forecast an accurate Communications Budget; with day to day accountability for cost management
  • To ensure World Sailing keeps adequate media databases;
  • To work with the Commercial / Marketing Teams to ensure that marketing and communications functions are joined up and complementary;


This is a role that will require a broad skill set in sports media comms and marketing; as well as international federation institution communications. In regard to the former there is a need to manage the social and digital comms team at World Sailing; and to build a team of key freelance experts who are able to add resource to events, and then manage them to the highest standard of execution. In terms of managing the communications and reputation of World Sailing, the role requires a high level of political awareness and navigation skills in order to manage the internal and external flow of communications.

The individual will need to help build respect for World Sailing, establish trust in its people and actions, and inspire people to follow the sport and love the team.

The Communications Manager will manage a team that includes a Social Media Executive and a Digital Executive, and is required to have in depth knowledge of these specialist areas. They will work collaboratively with the wider Commercial, Marketing and Partnership team.

They will give on-event leadership to staff and reporting to management, planning for effective face-to-face media management and ensure we follow best practice at all times.  As well as proactively planning for predictable outcomes they must be able to react swiftly to changing circumstances, giving and taking direction as required. Crisis management skills are required to deal with unforeseen circumstances where the interests of all stakeholders need to be met.

Excellent PR experience will be used to identify new opportunities, develop greater trust and create deeper engagement with the public via print, broadcast and digital media whilst respecting the broader strategic requirements of the sport.

Relationships & interfaces:

Strategic reporting to:

  • Line Manager - CCO
  • Project by project - CEO
  • Project by project - President

Support & Guidance to:

  • Digital/Social team
  • Key Partners
  • World Sailing staff

Personal attributes & experience:

Essential experience:

  • Strong experience of face-to-face media management
  • Extensive experience of working within a national or international governing body – or equivalent
  • Extensive experience of on-event media handling at the front line in sports
  • Experience managing and delivering across a range of stakeholders
  • Experience of dealing with fast moving events in crisis operation mode
  • Good working knowledge of digital and social media
  • Strong PR experience with knowledge of consumer, corporate & sports media
  • Trusted relationships with national and international print and broadcast media
  • A track record for meeting and exceeding goals within strict timeframes
  • IT skills to include social media platforms, CMS systems

Essential skills:

  • Excellent command of written English (official language of World Sailing)
  • Good communication ability, both verbal/presentation and in writing
  • Attention to detail, e.g. grammatical, ensuring publication of correct information
  • Good IT skills (Microsoft Office + Adobe Photoshop experience would be an advantage)
  • Able to maintain good relationships with sports professionals: Sailors, Staff, Management
  • Extensive experience working with athletes and their management teams
  • Understanding of sailing and knowledge of its history and key people
  • Completely comfortable working irregular hours and extensive international travel
  • Languages: excellent written & verbal English plus French and Spanish desirable.
  • Full driving license


  • Desk top publishing
  • Video editing skills - Adobe Premiere Pro experience would be an advantage
  • Graphic design skills