Promotions Coordinator

Location Nyon, Switzerland
Posted 08/02/2017
Closes 02/03/2017
Sector Federations & LOCs
Function Coaching & Sports Development, Business Development & Sales
Contract Type Contract
Hours Full Time
Salary Competitive

Job Description

Job information:

Division / Unit: Marketing / Marketing Activities & Sponsorship
Contract type: Fixed Term
Start date: 01.04.2017
End date: 31.08.2020
Location: Nyon


The role of the Promotions Coordinator is to develop, coordinate and implement promotional plans for key UEFA competitions on behalf of the Marketing Division, aiming to enhance the long-term value of the competitions by engaging key stakeholders and bringing plans to life consistently across marketing channels. The role focuses on UEFA EURO 2020 and UEFA Europa League.


1. Developing promotional Plans:
- Delivering the agreed promotional strategy, while further refining and strengthening it to maximise reach and engagement;
- Collaborating with key internal and external stakeholders to bring the strategy to life, using presentations, KPI tracking and timeline documentation;
- Managing external agencies to implement the promotional plans;
- Designing and developing the UEFA EURO 2020 mascot, trophy tour and music programmes;
- Liaising with the UEFA EURO 2020 host cities and local organising structures to develop local events and activations of global plans;
- Supporting promotional activities at key EURO events such as the final draw and other key landmarks/PR opportunities (e.g. 100 days to go);
- Managing promotional activities and logistics connected to the finals, such as play on the pitch days, ambassador management and fan competition prizes/ winner management;
- Liaising with clubs, broadcasters and sponsors, to develop promotional collateral;
- Working closely with the Communications Division to maximise content distribution across UEFA's digital channels;
- Working with key UEFA sponsor and partners to maximise promotional plans;
- Overseeing the master project plans and maintaining accurate promotional plan budgets, sharing relevant documents internally and with partners to insure a smooth campaign rollout.

2. Account management:
- Preparing precise, concise, visually appealing presentations and documents with a logical flow to sell and present strategies and concepts;
- Overseeing master project plan documents, accurate budgets and KPIs;
- Attending weekly meetings, e.g. unit meetings, to understand the business needs;
- Sharing best practises internally to improve the visibility of the unit;
- Supporting a proactive, service-oriented account management approach to internal clients to ensure the role provides added value to UEFA.


Experience required:
- from 4 to 6 years / Seasoned marketing professional, with experience across all core marketing disciplines
- from 4 to 6 years / Experience in digital marketing, with a focus on youth
- from 4 to 6 years / Experience working with agencies (marketing, advertising and PR agencies)

- Bachelor's In marketing or any other relevant discipline

- English / Proficient

Additional requirements:
- Excellent organisational skills and attention to detail
- Ability to multitask in a busy, high-stress environment
- Highly collaborative and able to work with both internal and external partners
- Interested in sport in general and football in particular
- Budget Management / Advanced
- CRM / Proficient
- MS Office / Advanced
- Project Management / Advanced


The Union of European Football Associations is the administrative body for association football in Europe.

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