Commercial Partnerships Manager

England & Wales Cricket Board (ECB)
Location London, UK
Posted 28/11/2016
Closes 12/12/2016
Sector Federations & LOCs
Function Business Development & Sales
Contract Type Permanent
Hours Full Time
Salary Excellent salary and benefits

Job Description

Overall purpose

The overall purpose of this role is to…

Maintain relationships with and deliver the contracted rights of all the ECB’s Commercial Partners to a consistently high standard. These Commercial Partners are responsible for all of the ECB’s non-public funded revenue and therefore a critical contributor to the organisation and the game.

The role involves:

  • Overseeing the delivery of the Partners’ rights
  • Working closely with other members of the Commercial team on strategically delivering the best sponsorship programme possible for the ECB
  • Working with all relevant internal departments, external suppliers and county cricket clubs who play a part in delivering these rights
  • Matchday attendance as part of the Event Delivery Team during the international and domestic cricket season
  • Managing player appearances on behalf of the partner
  • Managing Partner servicing budgets
  • Managing various supplier contracts, ensuring appropriate standards of service delivery

Each Commercial Partnership Manager looks after 4-5 Partners contributing approximately £5m in revenue per Manager.

Each Commercial Partnerships Manager also has other specific responsibilities relating to the wider commercial department – including organising dinners and events and managing various supplier contracts including managing the ECB’s licensing programme.


This role requires...

  • 5 years’ experience in a client facing environment, preferably within sport
  • A client-first approach
  • Good relationship-building skills and the gravitas to develop relationships at the highest levels of external organisations
  • Sound commercial sense to understand the Partners needs and objectives
  • Helping the Head of Commercial Partnerships, Head of Commercial Rights and Commercial Director negotiate partnership renewals
  • Good project management planning skills to help partners maximise their opportunities and exposure in cricket
  • A level-headed nature to manage tight deadlines and stressful situations
  • Strong understanding of cricket and the role of its varied stakeholders
  • Knowledge of best practice in other sports and entertainment areas

This role is seen as…

  • An important part of the Commercial team
  • Vital to protecting good relationships with ECB’s primary sources of revenue


The complexity and the type of problems encountered by this role are in its nature varied and at times difficult to predict, a successful candidate would need a proven track record of being able to manage multiple clients and work streams simultaneously.

The roles requires a very level head and good negotiating skills to ensure the best outcome for Partners whilst paying due attention to other important stakeholders including Test match grounds, player representatives and agencies.


The role has a direct impact on business success by being a key determinant of whether a Commercial Partner will renew at the end of the term, and at what fee level. This in turn affects ECB’s revenues ensuring they will be protected in order to grow the sport and promote Cricket Unleashed

This role is one of the key external facing roles at the ECB so requires professionalism to represent the ECB and cricket in the best light

Due to the nature of the role, the level of autonomy is high with a quick, but not rash, decision making ability a key requirement.

The role impacts own team or departments significantly - Commercial Partnerships Managers are involved in all areas of the wider Commercial Department including sales, digital and marketing as they are the conduit between the partners and the different areas of the department as well as the wider business i.e. Participation and Growth department, England Cricket department etc.


The role holder is required to interact with numerous internal and external stakeholders, for example;

Internally - All areas of the commercial department, the communications team, the events team and the P&G team

Externally – Commercial Partners, agencies, suppliers, Professional Cricketers Association, players, First Class Counties

The level at which they operate means that they are required to influence the internal and external people identified above.


The role does not involve any direct management of other people.

The role holder has responsibility for…

  • Relationships with the Partners they service
  • Managing the servicing budgets for the Partners they service

England & Wales Cricket Board (ECB)

The England and Wales Cricket Board is the governing body for all cricket in England and Wales. ECB provides support for the game far beyond the boundaries of just international and first class cricket.

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