Manager, Digital Media

Beijing, China
15 Nov 2016
31 Jan 2017
Contract Type
Full Time

Position Description: 

The Manager of Special Project will support the growth the NBA's digital business in Mainland China. The candidate will identify new business opportunities and help secure new partnerships, help develop secondary revenue stream from direct-to-consumer services on our own and key partner platforms, work closely with digital media partners to execute contractual deliverables and support client initiatives and develop strategies to maximize the reach of our products and grow the NBA's audience across multiple digital platforms.

Major Responsibilities: 

  • Chase emerging opportunities
    1. A potential secondary digital partner differentiated from Tencent
    2. Explore licensing NBA social media accounts
  • Develop Direct-to-Consumer initiatives

    1. Continue to iterate our premium virtual items on key Tencent platforms (Qzone, QQ Messenger, QQ Music, Others

    2. Explore subscription business opportunities with Tencent SNG

  • Grow our partnership with Tencent OMG
    1. Joint development and operations of off-line events
    2. Support GP to maximize upside opportunities around gaming, social commerce and joint ad sales

Required Experience & Knowledge: 

  • 5 or more years of experience in digital media, with exposure to strategic planning, content development, and client services.

  • Strong understanding of the digital media landscape in Greater China.

  • Track record in content licensing, forming strategic partnerships and managing media clients.

  • Excellent communication and interpersonal skills. Attention to detail and strong problem solving skills.

  • Enthusiastic about sports entertainment industry and the NBA assets and properties.

  • Must be highly motivated, proactive, self-starter with high energy and team spirit.

  • Fluency in English and Mandarin.

  • Proficient in MS Word, Excel and PowerPoint.


Educational Background Required: 

  • Bachelor's degree in related field

  • MBA preferred