Senior Manager, GMG

Beijing, China
15 Nov 2016
31 Jan 2017
Contract Type
Full Time

Position Description: 

The Senior Manager, Global Partnerships - Merchandise Group, is responsible for overseeing NBAC overall consumer brand marketing initiatives including NBA Branded Retail (Brick and Mortar and E-commerce), NBA lifestyle apparel and NBA branded footwear development. The Senior Manager will oversee the overall group marketing budget and be responsible for creating and execution of a comprehensive annual marketing calendar, marketing plan and ROI tracking.

Major Responsibilities: 

  1. Overall consumer based brand marketing and communication
  2. Campaign development for NBA Branded Retail across B&M retail and E-commerce, NBA lifestyle apparel and NBA branded footwear
  3. Marketing expense owner including ROI setting/tracking, cross marketing management and consumer research
  4. Planning and execution of integrated marketing campaigns, working closely with Corporate Marketing, Marketing Partnerships team and Media/Digital team and leverage internal resources to grow NBA consumer base
  5. Cross marketing planning to ensure brand message consistency as well increase efficiency
  6. Retail marketing to support all key accounts to achieve sell-in and sell-through target
  7. Generating traffic and brand awareness for gaming, e-commerce as well as NBA Style stores
  8. Agency management and efficiency tracking
  9. On-going consumer research and survey to improve marketing deliverables as well as generating product development initiatives

Required Experience & Knowledge: 

3+ years of digital marketing experience, in sports domain preferred.

5+ years in digital marketing capacity.

Marketing agency background preferred

Proven experience in working with multiple partners and execution of comprehensive marketing campaigns.

Educational Background Required: 

Bachelor degree from a top university with strong academic credentials.

Business and Marketing related