Cake (Havas)

United Kingdom

About Cake (Havas)

Cake is the sports and entertainment agency of Havas in the UK. We connect people with brands by entertaining them through their passion points, whether that's sport, music, film, fashion or gaming. We work across partnerships, insight & strategy, activation and content to connect brands and consumers at the right moment. We leverage our expertise in PR, experiential, production, sponsorships and influencer relations to enrich experiences and turn consumers into fans.

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As part of our work with Carling on its Premier League partnership, Cake developed a platform in conjunction with Sky Sports giving budding storytellers and filmmakers the chance to create films about their Premier League club. See our West Ham film on the Pride of Irons below: 

Find out more about Cake: 
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