About Cake (Havas)
Cake is the sports and entertainment agency of Havas in the UK. We connect people with brands by entertaining them through their passion points, whether that's sport, music, film, fashion or gaming. We work across partnerships, insight & strategy, activation and content to connect brands and consumers at the right moment. We leverage our expertise in PR, experiential, production, sponsorships and influencer relations to enrich experiences and turn consumers into fans.