About Formula 1
Heroism, passion, precision, glamour, cutting-edge innovation and edge-of-the-seat thrills, all delivered on a global stage featuring some of the world’s most enticing locations – no other sport captures the imagination quite like Formula 1, the world’s most prestigious motor racing championship.
Since 1950 the championship has developed into a global phenomenon, and in 2016 was watched by 471 million unique television viewers from over 200 territories across five continents.
Bringing the pulsating excitement of F1 to the screens of fans worldwide is the responsibility of Formula 1®, a subsidiary of Liberty Media Corporation, which holds the exclusive commercial rights to the FIA Formula One World Championship™.
Formula 1’s operations cover a huge range of disciplines across a wide array of industry sectors, drawing the very best from our teams of technicians, engineers and media rights specialists and encouraging the creativity of experts in the fields of digital and traditional media, marketing and communications. From timekeeping, to software development, broadcast engineering to content creation, we are truly the 11th Formula One team.
So what do we do on a race weekend? Formula 1’s most visible activity is just that – visuals. At each event Formula 1 provides the technical infrastructure needed to deliver timing services, on board cameras, data acquisition, production of the international TV feed, as well as post-production of content across each grand prix weekend.
Behind the scenes, however, there’s so much more going on. Trackside, we also provide exceptional hospitality programmes for guests to get up close to the sport and its stars, we look after trackside advertising, graphics and provide entertainment in the Fanzones. Meanwhile, back at ‘home’ in our central London offices, we’re busy creating innovative content ideas and building new networks to bring the excitement of Formula 1 racing to new fans across the globe.
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