Red Bull

About Red Bull

Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980's. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria.

This was not only the launch of a completely new product, in fact, it was the birth of a totally new product category. Today Red Bull is available in 171 countries and over 62 billion cans of Red Bull have been consumed so far.

 

redbull

redbull2

Find out more about Red Bull:
Twitter  |  Facebook  |  Youtube

2 jobs with Red Bull