Much of Sports marketing is based on how to bridge the emotional connection between the individual and the product. Data and personalisation has started to bridge that gap
Technology continues to take hold on the way we consume sports. Gareth Capon, CEO at Grabyo, explores the changing attitudes of audiences and broadcasters.
With news of German football club Hoffenheim introducing a Videowall to ‘revolutionise’ the club’s training methods, we take a look at other recent, innovative technological innovations that have taken place in the sports world so far in 2017