Sport Industry Insights

  • The Emergence of a New Sports Media Ecosystem
    Sports rights owners seem to be carving up the sports media rule book and executing their rights against a new set of mechanics and metrics. We hear from Deltatre on a new age of sports media.
  • Generally performance teams in both sport and business fall into one of five groups of approaching problem solving. Understanding how we approach problems can better guide achieving excellence on and off the field of play.
  • Sports marketing has long been a powerful tool for many brands. Fan loyalty is part of its power, but it goes deeper. We investigate the steps to delivering successful sports marketing.
  • With Amazon’s success in acquiring ATP Tour and US Open media rights in the UK, you may believe the sport is in fine shape. However, all may not be what it seems in a sport needing to address a number of immediate challenges.
  • OTT has moved in on traditional broadcaster’s turf, with a number of high profile rights deals. Does this mean the demise of broadcast as we know it? The BBC’s former Head of Sports Rights shares his opinion on the changing landscape.
  • Sporting Bodies need key performance metrics and targets to manage their business objectives, however there are clear challenges uses target metrics across all commercial environments, and sport is in no way immune, we investigate the evidence.
  • FIFA has launched its first-ever global strategy for women’s football which charts the course for how it will work to realise the full potential that exists within the women’s game.
  • The Ryder Cup rightly puts golf in the spot light. However golf is challenged to deliver to the demands of the digital millennial. What can be done? We investigate.
  • SportsPro's annual definitive guide of the World’s 50 most marketable athletes is here. This year it has put even more science behind the process, we explore the results.
  • We speak with Richard Denton, marketing professor at the Johan Cruyff Institute and Director of Sponsorship for Vitesse FC, about how football clubs should adapt to an increasingly volatile environment where sponsors and fans are the key to generating more income.
  • Investing in eSports feels like ‘the right thing to do’, however the question remains: how does it fulfil that promise and become a transformative investment?
  • The face of sport is changing and as a result effective governance is increasingly important. Gain unique assess to a new report aimed at improving organisation culture for better leadership and governance in sport.
  • We reflect on the biggest women’s sporting event in Britain this year and what the 15 days of international hockey taught us.
  • As FIFA rap up a record breaking eWorld Cup in London, we uncover the top 10 things the world learned about esports and it's continued growth globally.
  • FIFA’s eWorld Cup, its biggest esports event ever, recently crowned its champion in London. Now clubs race to establish esports teams before the next version is released. However, it’s not just football getting in on this revolution.
  • Uncovering the 6 key traits of highly successful organisations in sport. These are the characteristics that drive success on and off the field of play.
  • Interview with Rich White, account manager at H&K, who developed his passion and skills for aerial photography and videography skills into a commercial opportunity for the business.
  • If you think you know what the digital age will do to the global sports industry - think again. We ain’t seen nothing yet. A second wave of digital disruption is coming.
  • Podcasts are increasingly dominant in sports media, and this years Football World Cup is highlighting its growing popularity as we uncover the key players in podcast publishing.
  • Cycling has become the new golf. OC sport, organisers of the Haute Route cycling series discuss why cycling has become the place to do business.