Sport Industry Insights

  • What Does an eSports Event Actually Look Like?
    Sportcal attends the Gfinity Elite Series in London to better understand what actually happens at an eSport event and where revenue comes from. We hear from their experience.
  • Delving deeper in to what it takes to build and deliver a world class sporting event such as the US Tennis Open. In part 2 our attention focuses on audience engagement.
  • Raconteur's 'Future of Media & Entertainment' report, featured in The Times provide detailed analysis on how sport is blazing a trail through harnessing a range of new technologies.
  • In this 2 part series we investigate what it takes to build and deliver a world class sporting event, focusing on one of the biggest global events, the US Tennis Open.
  • The way sports is experienced by spectators and fans is evolving. As a result, in part 2, we analyse the changing broadcasting landscape and delve into the new business models for the marketplace and what the future holds.
  • The revolution transforming sport broadcast is inexorably shifting the way sport is experienced by spectators and viewers. We analyse the shifting commercial landscape of sport broadcast and what the future holds.
  • We reflect on PyeongChang 2018 and review Nielsen's report that highlights the economic significance the Paralympic Winter Games present for global brands.
  • We go behind the scenes to see how clubs and teams are embracing technology and data to give them the competitive edge, while also providing talent a new career pathway through this burgeoning sector.
  • The New Norm report is an ambitious set of reforms that will provide cities with increased flexibility in designing the Games to meet long-term development goals of the Olympic movement. We investigate.
  • Mark Harrison, CEO of The T1 Agency, shares his wealth of experience on how smaller properties can make a big impact in sports sponsorship, an environment traditionally dominated by the big brands.
  • Dive into the world of eSports: a new generation of participants, spectators, and sponsors inimitably attracted to the confluence of technology, gaming, tribalism, and commercial opportunity.
  • Paris will host the 2024 Paralympic Games, its first summer Paralympics, followed by Los Angeles in 2028. Find out the impact on these cities, and how they are preparing.
  • Few organisations, if any, can claim anything like the success that Netflix has had, especially over the last few years. The sports world could learn a lesson or two from the industry disruptor…
  • The 2018 Winter and Paralympic Games provide further ample evidence of the convergence of sport and technology. We take a look at the innovations making an appearance at PyeongChang.
  • The last 12 months have seen a continuation of the explosive growth and commercialisation of the sports sector. As sport and business go increasingly hand-in-hand, controversies over governance and accountability of those running sports organisations are increasing
  • Sport continues to undergo unprecedented disruption. We profile ten figures whose work will direct the conversation and the action in the sports industry during 2018.
  • Olympic and Paralympic sports are worth £19 billion ($25bn) to the UK economy, more than agriculture, forestry and fishing combined, according to a recent report.
  • The worlds fastest sport, too long accessed of standing still, has seen rapid change under its new management. Murray Barrnett, its new head of Sponsorship & commercial partnerships discusses future ambitions.
  • Sport as a consumable product is very different from even 10 years ago – and the industry surrounding it practically unrecognisable. Digital technology has been the catalyst for this metamorphosis and there's barely an aspect of sport that has not felt its influence.
  • Professors from the Institute for Sport Business (Loughborough London), analyse how European football became the sport business’s Silk Road.