In recent years, sports marketers have used a range of techniques to repackage and reshape their product in order to pierce new spheres of influence.
There is an emerging trend for host cities, nations or national associations to change the format of the sports events that they are bidding to host, in order to provoke desired impacts and achieve the legacy. Learn more…
Wimbledon has successfully merged tradition and innovation to bring audiences of this iconic global sporting event incredible fan experiences that shows other sports the way.
We investigate the unique skills and attributes that professional athletes gain from their careers on the field to support their transition into the working world.
After all the excitement of the British & Irish Lions series draw against the world champion All Blacks, we hear from the two-time Lions head coach on how trust builds champions.
Craig Reedie, President of the World Anti-Doping Agency discusses the importance of preserving the integrity of sport, now more than ever before.
We caught up with Helena to learn about Grandstand Media Group, her career and get her advice to those looking to develop their sports business careers.
Interview with the spokesperson for the Tokyo 2020 Olympics, Hikariko Ono, who discusses the games vision, stadium & venue development, and the legacy the games is aiming to create.
Research from Loughborough University investigates the perceptions of leadership in sport and aims to present a new model for the development of authentic leadership in teams, groups, and organisations.
Parisians and tourists will get a taste of Paris 2024’s vision for a city centre-wide celebration zone to mark Olympic Day 2017.
Two Circles have launched an innovative academy to nurture graduate talent into the world of sport business and data-driven marketing, find out more…
Seven League is Europe’s leading digital consultancy specialising in sport and now been working in eSports for just over a year during which time has bumped up against a fair few assumptions, myths and no shortage of revelations.
Nic shares with us his thoughts on the key trends in the industry as well as what it takes to build a successful career in the sports business.
Becoming a great manager takes commitment to develop the skills that successfully support and motivate your team. Here are 5 tips to help you become a superstar manager.
The FIA’s Director of Marketing & Events discusses his career in the governance of Motorsport and addresses some of the unique challenges and opportunities Sporting Federations face including the skills needed to succeed in this type of international organisation.
Lou Johnson, managing director EMEA of Fuse, discusses why she believes women’s sport remains one of the few largely untapped commercial territories in sport.
Emlyon Students examine the increasingly complex challenge sports brands face today in capturing market share –connecting to consumer lifestyle
Ever increasing consumer popularity of mass participation sporting events provide an attractive proposition for brands. However, experts warn to only enter the sector for the right reasons, we explore deeper.
MMC Sport's Managing Director shares his thoughts on the overlapping trends in digital and social media for the coming years within the sports industry. Stephan also gives insightful advice to candidates on the challenges they may encounter and shares his vision for MMC Sport's future.
The current president of South American confederation came into one of the most tarnished roles in world soccer. Here, he explains why he saw the opportunity, not the crisis.