The Inside Track | The Latest Sports Industry News, Insights & Inspiration

  • Become a FIFA Master
    The International Centre for Sports Studies (CIES) has officially opened the application process for the 20th edition of the FIFA Masters.
  • FIFA has launched its first-ever global strategy for women’s football which charts the course for how it will work to realise the full potential that exists within the women’s game.
  • The Ryder Cup rightly puts golf in the spot light. However golf is challenged to deliver to the demands of the digital millennial. What can be done? We investigate.
  • We speak with Chris Breeze from the NBA on his career, his advice to those building a career in sports marketing and what it takes to be successful in this competitive and often demanding sector.
  • Uncovering the 6 key traits of highly successful organisations in sport. These are the characteristics that drive success on and off the field of play.
  • The Qiddiya Investment Company has been created by Saudi Arabia’s Ministry of Commerce and Investment to deliver a new world class cultural destination, including sporting facilities that nurture the stars of tomorrow. We hear about the project and its vision from its Executive Director of Develo...
  • Improving organisation culture and governance in sport is critical for its continued growth at all levels. We address the importance of a governance framework and how sporting organisations can manage change.
  • Cricket may embody tradition in sport, but it’s had to evolve to survive over recent years. We assess the challenges and opportunities that face this growing sport.
  • We speak with the International Paralympic Committee's Digital Media Manager on how she came to work in sport, the diverse and exciting remit of her role and her advice to those looking to build a career in sport.
  • The Chief Executive of the Rugby League World Cup 2021 shares his ambitious plans to deliver the biggest and best Rugby League World Cup ever and how technology and understanding audiences will be the key to success.
  • SportsPro's annual definitive guide of the World’s 50 most marketable athletes is here. This year it has put even more science behind the process, we explore the results.
  • We hear from those behind the home of England Football, on what life is like at the FA, how they came to work there and their advice for those looking at a similar career path.
  • We speak with Richard Denton, marketing professor at the Johan Cruyff Institute and Director of Sponsorship for Vitesse FC, about how football clubs should adapt to an increasingly volatile environment where sponsors and fans are the key to generating more income.
  • Investing in eSports feels like ‘the right thing to do’, however the question remains: how does it fulfil that promise and become a transformative investment?
  • The face of sport is changing and as a result effective governance is increasingly important. Gain unique assess to a new report aimed at improving organisation culture for better leadership and governance in sport.
  • We reflect on the biggest women’s sporting event in Britain this year and what the 15 days of international hockey taught us.
  • We hear from Feld Entertainments Vice President on the sponsorship challenges and opportunities in motorsport as it aims to attract new audiences.
  • As FIFA rap up a record breaking eWorld Cup in London, we uncover the top 10 things the world learned about esports and it's continued growth globally.
  • FIFA’s eWorld Cup, its biggest esports event ever, recently crowned its champion in London. Now clubs race to establish esports teams before the next version is released. However, it’s not just football getting in on this revolution.
  • Now is an excellent time to join the sports industry for those with professional experience and skills from different commercial sectors. We highlight the 5 key components you should focus on if you want to transition to a career in sport.