In recent years, sports marketers have used a range of techniques to repackage and reshape their product in order to pierce new spheres of influence.
Hudl is providing teams at every level of play, from grassroots to professional, with a new level of access to game-changing insights.
Next week we will focus on the challenges sports organisations face in relation to fan engagement. In order to get a glimpse of what it will be about we invite you to read this insightful article.
There is an emerging trend for host cities, nations or national associations to change the format of the sports events that they are bidding to host, in order to provoke desired impacts and achieve the legacy. Learn more…
SportBusiness International provides us with their annual rankings of the top 40 courses in sport from across the world.
Wimbledon has successfully merged tradition and innovation to bring audiences of this iconic global sporting event incredible fan experiences that shows other sports the way.
With news of German football club Hoffenheim introducing a Videowall to ‘revolutionise’ the club’s training methods, we take a look at other recent, innovative technological innovations that have taken place in the sports world so far in 2017
We investigate the unique skills and attributes that professional athletes gain from their careers on the field to support their transition into the working world.
After all the excitement of the British & Irish Lions series draw against the world champion All Blacks, we hear from the two-time Lions head coach on how trust builds champions.
Steve Dews & Rick Jenner of Limelight Sports talk technology innovations, mass participation events in sport and how to join the Limelight team.
Britain’s World heavyweight boxing champion Anthony Joshua tops SportsPro magazine’s 50 most marketable athletes list for 2017. Find out more…
Craig Reedie, President of the World Anti-Doping Agency discusses the importance of preserving the integrity of sport, now more than ever before.
We caught up with Helena to learn about Grandstand Media Group, her career and get her advice to those looking to develop their sports business careers.
Interview with the spokesperson for the Tokyo 2020 Olympics, Hikariko Ono, who discusses the games vision, stadium & venue development, and the legacy the games is aiming to create.
We hear from leaders in the industry who share their insight and advise on what you should consider when you take on a leadership role in the business of sport.
Research from Loughborough University investigates the perceptions of leadership in sport and aims to present a new model for the development of authentic leadership in teams, groups, and organisations.
Parisians and tourists will get a taste of Paris 2024’s vision for a city centre-wide celebration zone to mark Olympic Day 2017.
It is well documented that pushing yourself out of comfort can create a fast track for accelerating career success. We highlight its benefits to career as well as personal success.
Two Circles have launched an innovative academy to nurture graduate talent into the world of sport business and data-driven marketing, find out more…
Seven League is Europe’s leading digital consultancy specialising in sport and now been working in eSports for just over a year during which time has bumped up against a fair few assumptions, myths and no shortage of revelations.