The Inside Track | The Latest Sports Industry News, Insights & Inspiration

  • Lessons From Sport: The Path to Success is Lined With Setbacks
    One lesson sport teaches for career and personal success better than any other, is that greatness is rarely achieved without experiencing setbacks and failures. We examine some of the most successful sportspeople and teams journey to greatness and the lessons we can learn.
  • We speak with leaders of technology focused sports organisations to understand the type of talent they are looking for to help deliver the future of sports business.
  • Named in Forbes list of the most powerful women in US sport, Angelina shares her career journey to founding Sportsdigita and details how this innovative digital solution is disrupting the sports industry.
  • OTT has moved in on traditional broadcaster’s turf, with a number of high profile rights deals. Does this mean the demise of broadcast as we know it? The BBC’s former Head of Sports Rights shares his opinion on the changing landscape.
  • We give you the competitive edge in the job market with these top tips. From CV tricks to interview advise, we follow the whole job search journey to provide you with the insights you need to achieve career success.
  • What makes a rights holder a hit on YouTube? The ECB might have the answer being the first cricket account to reach 1m YouTube subscribers. Steven Dent shares his insights.
  • Sporting Bodies need key performance metrics and targets to manage their business objectives, however there are clear challenges uses target metrics across all commercial environments, and sport is in no way immune, we investigate the evidence.
  • Minal Modha is a 2018 'Sports Industry NextGen Leader'. We spoke with Minal to learn about her career journey, her new role and her advice to those looking to build a research focused career in sport.
  • The International Centre for Sports Studies (CIES) has officially opened the application process for the 20th edition of the FIFA Masters.
  • FIFA has launched its first-ever global strategy for women’s football which charts the course for how it will work to realise the full potential that exists within the women’s game.
  • The Ryder Cup rightly puts golf in the spot light. However golf is challenged to deliver to the demands of the digital millennial. What can be done? We investigate.
  • We speak with Chris Breeze from the NBA on his career, his advice to those building a career in sports marketing and what it takes to be successful in this competitive and often demanding sector.
  • The Qiddiya Investment Company has been created by Saudi Arabia’s Ministry of Commerce and Investment to deliver a new world class cultural destination, including sporting facilities that nurture the stars of tomorrow. We hear about the project and its vision from its Executive Director of Develo...
  • Improving organisation culture and governance in sport is critical for its continued growth at all levels. We address the importance of a governance framework and how sporting organisations can manage change.
  • Cricket may embody tradition in sport, but it’s had to evolve to survive over recent years. We assess the challenges and opportunities that face this growing sport.
  • We speak with the International Paralympic Committee's Digital Media Manager on how she came to work in sport, the diverse and exciting remit of her role and her advice to those looking to build a career in sport.
  • The Chief Executive of the Rugby League World Cup 2021 shares his ambitious plans to deliver the biggest and best Rugby League World Cup ever and how technology and understanding audiences will be the key to success.
  • SportsPro's annual definitive guide of the World’s 50 most marketable athletes is here. This year it has put even more science behind the process, we explore the results.
  • We hear from those behind the home of England Football, on what life is like at the FA, how they came to work there and their advice for those looking at a similar career path.
  • We speak with Richard Denton, marketing professor at the Johan Cruyff Institute and Director of Sponsorship for Vitesse FC, about how football clubs should adapt to an increasingly volatile environment where sponsors and fans are the key to generating more income.