Women in Sport is the charity committed to transforming sport for the benefit of women and girls in the UK, by closing the gender gap that has existed in sport for decades. Our goals are for more women and girls to benefit from playing, leading, working and volunteering in sport, and for women’s sport to be normalised through increased visibility via commercial investment and media coverage.
2015 was a great year for elite women’s sport. The England women’s football team triumphed in the FIFA Women’s World Cup in Canada, raising the profile of the sport and the players alike. England women’s hockey team won the Unibet EuroHockey Championships. Sarah Taylor, England wicketkeeper-batsman, was the first woman to play first-grade men’s cricket in Australia. GB women’s gymnasts won their first ever world team final medal, claiming bronze at the 2015 World Championships. The list of women’s sporting achievements at an elite level is substantial and can only be a great starting block for 2016 and the Rio Olympic and Paralympic Games. It’s fantastic to see - but what about the non-elite athletes and grassroots sports players out there?
We ended 2015 with some good news. Sport England announced that here has been a slight narrowing of the gender gap between men and women playing sport each week for the first time since the Active People Survey began ten years ago. Importantly, the closing of the gap is due to an increase in women playing sport, rather than a decline in men playing sport.
“It is fantastic news that the gender gap is now shrinking and we are starting to reap the benefits of our work with sport as it edges closer to gender equality. Campaigns like This Girl Can and our own work with National Governing Bodies, County Sports Partnerships and other partners is paying off.”
Ruth Holdaway CEO of Women in Sport.
However there is no room for complacency. We need to ensure that this increase in women’s participation in sport is sustained.
To achieve this, one of our core areas of focus is the delivery of high quality action oriented insight to address barriers to participation and to inform the design and delivery of better targeted programmes and communication.
Kicking off 2016 for us is the return of our very popular annual Insight Series events, which sold out in 2015. Held in partnership with local County Sports Partnerships, the Insight Series events bring Women in Sport's landmark research into women and girls to a local sport delivery audience. These interactive conferences are focusing on turning insight into action to get more women and girls playing sport at every level, and are a must for anyone working in sport whose remit includes delivering programmes to increase participation.
Designed with sport delivery professionals in mind, the events in Manchester 2nd Feb and London 5th Feb present an exciting opportunity to be the first to hear the latest insight around the seasonal drop-off amongst women participating in sport and physical activity.
“To date, there has been little work conducted in this area, and the sector’s understanding of the scale and impact of this issue relative to other seasonal factors is limited. This research, which draws on qualitative and quantitative approaches, will share new evidence on the nature and size of this problem and other seasonal barriers”
Alex Oliver Interim Head of Insight & Policy.
Delegates will also hear from industry experts, academics and athletes as they take part in an engaging panel discussion on Insight and how it’s changing the way we engage more women and girls in sport.
”The variety of speakers and subjects covered I thought was excellent and inspiring. I've taken a lot away to use in my own role and I'd certainly book again.”
Insight Series 2015 delegate feedback
In association with the Women in Sport Insight Series, GlobalSportsJobs will be giving away a pair of tickets to each event in Manchester and London in February.
All you have to do is tweet your favourite Women in Sport moment in 2015 using either an image or quote and the hashtag #WiSGoGlobal and we will contact the winners by Monday 25th January.
If you’d like to know more about the Women in Sport Insight Series, or guarantee your place at the events use the links below: