UEFA People inspires the global sports industry
GlobalSportsJobs worked in partnership with UEFA in the build-up to and throughout UEFA EURO 2016 to produce a unique and innovative behind-the-scenes look at how a major sports event is planned and delivered.
Launched on 24 May, the UEFA People microsite has enabled us to introduce a wide variety of staff from a multitude of functions and sectors, all of whom have worked tirelessly to stage this summer’s footballing showpiece in France. The campaign, which has gained endorsement from none other than Sir Alex Ferguson, is available in English, French and German.
Through a collection of 42 videos, 66 written articles and 126 infographics, we have found out why UEFA People are so passionate about their careers, what drives their sense of purpose, and why they go home feeling proud at the end of each day.
The video features bring the UEFA People to life through insightful interviews, including a range of your very own questions put to a selection of ‘Heads of’ answering those burning questions not commonly answered in a job spec. The written articles have provided a range of news and initiatives about UEFA People, career development advice, and much more. The infographics have added a finishing touch with their valuable facts and figures about UEFA People and operations.
One of the highlights of UEFA People has been the competition which gave entrants the chance to win an on-the-job experience at the tournament itself. Over 1000 people entered this competition, with two lucky winners being flown to Paris, where they went behind-the-scenes at the International Broadcast Centre and Parc des Princes, before watching the group stage match between Northern Ireland and Germany as guests of UEFA. The whole experience was designed to capture the essence of what it means to work at UEFA, giving a previously unseen angle on one of the largest sporting events in the world.
Over 12,000 professionals, students & graduates looking to begin or advance their career in the sports industry have engaged with UEFA People, taking advantage of the unrivalled opportunity to explore the multiple roles and skills required to put on a major event and understand the importance of transferable skills across different industries and sectors. In total, the UEFA People websites have received over 25,000 views from 134 countries since its launch.
Many of the job roles profiled will have the hairs on the back of your neck standing on end, others will draw your attention to jobs and career opportunities that may not have otherwise featured on your radar. The hope is that anyone who has dreamt of working in sport, but was perhaps unsure until now what options were open to them or what it really means to work in sport, are now able to fully understand and appreciate the variety of roles available in the industry.
In a nutshell, the purpose is to bring you so close to the action you will leave feeling inspired, educated and ready to find the perfect job for you at UEFA as they build towards future tournaments, or in the wider sports industry.
We hope you've enjoyed UEFA People so far. Look out for further activity, including an announcement in the coming week about a unique on-the-job experience to be won at the UEFA Super Cup Final on 9 August in Trondheim. Good luck and thank you for getting involved!