The search has begun to find the sports industry’s ultimate apprentice


GMR Marketing is offering one aspiring sports and entertainment professional the opportunity to get behind-the-scenes access to the world’s best sports and entertainment events over the next 12 months, culminating with the Olympic Games in Rio de Janeiro.

This successful entrant will also fly to California for the Super Bowl, may work behind-the-scenes in Paris for the 2016 UEFA European Championships, mix with Hollywood stars on the red carpet at the Sundance Film Festival and battle the waves in the Extreme Sailing Series in Sydney.

Conceived by GMR Marketing, in partnership with SportBusiness Group, GMR’s Ultimate Apprentice will travel to the industry’s major events to gain unprecedented experience across North America, Europe and Australasia.

James Hunt, managing director, GMR Marketing EMEA, said: “The apprentice will have the opportunity to experience the nuts and bolts of what makes this industry work. They will get to witness first-hand the reason that broadcasters and sponsors invest into sports and entertainment as fans and audiences engage in their passion. And importantly they will be given the access and the tools to be able to develop content and share their experiences throughout the year, which, with the support of SportBusiness Group, will provide valuable behind-the-scenes insights to the next generation of sports marketers and the industry at large.

“The apprenticeship is the perfect opportunity for someone looking to break in to the industry and we are really excited to see how it develops and progresses.”

Entrants have to submit their CV and a 90 second video explaining why they are suitable for this once-in-a-lifetime opportunity to Eligible entrants must be legal residents of the UK and over the age of 18, have social media, strong writing and speaking skills, as well as a strong understanding of marketing and the events industry.

“This is a fantastic chance for someone to gain twenty years’ experience in just twelve months,” said Owen Evans, editor of SportBusiness International. “It is the perfect fast-track ticket for anyone looking to make a name for themselves in sports marketing.”

The apprentice will be a GMR employee on a 12-month contract with a salary plus expenses. The entry will be in four stages: CV and video entry, Skype interview & written assessment, public vote and then a final sports marketing pitch, judged by an expert panel.

Before you press record on your entry, here at we’ve collated our top five tips on how to make your video entry stand out from the crowd:

  1. Ensure your video is clear, well lit and in focus. You don’t need to be Steven Spielberg, but there is plenty of free-to-download software for video editing, which will give your video a more professional feel.
  2. To keep the audience engaged, make an impact in the first few seconds before telling a story with a well-structured beginning, middle and end.
  3. Have a think about what you’d like to say on the video before you begin, but don’t try to read a script direct from an auto-cue or notes.
  4. Video is the perfect medium for showcasing your personality and individuality, so be yourself, be enthusiastic and have fun.
  5. Before uploading your video, run it by your friends and family members and ask for their honest feedback. They might even have a few good ideas.

The deadline for entry is 11:59pm on 16 September, 2015. Click here for more information, full terms & conditions and to apply today.

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