The key to managing communication at your workplace


It has never been easier to communicate. The digital revolution has brought with it a communications revolution, even if the most effective method of connecting with others remains verbal, as it has always been.

However, miscommunication is still prevalent amongst many modern businesses and organisations within the sports industry. This is true whether they are SMEs, big international companies or governing bodies such as those that we at GlobalSportsJobs deal with every day. This weakness costs organisations time and money and can negatively affect their level of productivity.

So what can modern organisations do to address these problems?

Our partner TSE Consulting has explored why it is important to manage communication at work and offers a few tips on how managers can become better communicators:

Why communication management in the workplace is important

Effective organisational communication has a positive impact on performance and therefore holds the potential to increase the value and/or reach of the organisation in question. Effective communication management will lead to success. We have identified the three following aspects that could be improved with better organisational communication.


Relationships are obviously very important for any business or organisation. Good communications internally help improve employee relationships. On the same level, having a good relationship with customers and other stakeholders is essential. Understanding what their needs are and how they want these to be delivered is critical. Listening to what customers are saying will make them feel valued and will reinforce the link with the company or the brand.


If, within the organisation, people talk to each other on a regular basis, it will created a kind of unity among the employees. This will in turn increase their motivation towards their work. Successful companies always have a vision for their success and if the employees are made aware of it, they become more motivated and the probability of achieving the goals in question will be much higher. Furthermore, knowing what their colleagues are working on will help them visualise the entire organisational strategy – the bigger picture as it were. This will enable employees to feel more involved.


Good communication will create an atmosphere where employees feel safe to speak about their problems and express their ideas. They will share more openly with their colleagues but also with management. Regular feedback from employees and managerial staff should be standard in order to improve the quality of the information available. The more quality information the top management have at their fingertips, the easier it will be to make well-informed strategic decisions.

How do I become a better communicator?

There are certain aspects that everyone should be aware of in order to behave better in a formal discussion, as well as others tips that can be helpful for any kind of communication, whether formal or informal.


We have talked about feedback and its usefulness when well managed. In order to be effective, feedback and other discussions must be a two-way communication. In a conversation, the most important part is listening. Standard thought in this area is that being able to express clearly your ideas is only half as important as being able to listen to what your interlocutor is saying. Communication is not communication if it comes only in one direction.

Change your perspective

“Do not communicate to be understood; rather, communicate not to be misunderstood”. This was the expert view of Dr. John Lund from an article recently published by Forbes. It helps put the communication into a whole new perspective. To not be misunderstood must be the real objective in every business-related communication. In order to do so, it is important to consider the listener perspective rather than the presenter. Trying to visualize your interlocutor(s) point of view(s) will help you get to your point more effectively.

Practice your nonverbal skills

Communication is not only based on what you say but even more importantly on how you say it. It is interesting to note that several studies shows that the way people interpret a message is based on the following:

  • 55% on body language
  • 38% on the tone / voice
  • 7% on spoken words

Is it therefore essential to control our body language when we talk to other people. This is what people will focus on, even if it is not intentional.

Success in the business environment is greatly impacted by the way we communicate. The better we communicate, the better people will understand us and the more successful we will be. In an age where it is easier to communicate than ever before, miscommunication remains paradoxically one of the biggest issues facing us. As we have seen, it requires time and practice to become a good communicator. Let’s start practicing now!

This article was originally published by our partner TSE Consulting and was titled ‘Managing Communication at Work’. To read the original article in full click here.

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