The Asian Cup Kicks Into Gear


The H+K team in Dubai continues to work on all projects across the AFC Asian Cup 2019 and a key phase was the 150-day countdown - which took place in August 2018 - to the 24-nation football tournament in the United Arab Emirates.

As the biggest ever sporting event that the UAE has hosted, the team are focusing on ticket sales for the 51-game competition which will see up to a million tickets sold, as well as community engagement projects across the country.

Just the Ticket
Tickets were launched earlier this summer and the team created the biggest ever football ticket to highlight the sheer size of the football tournament.

The photo launch took place in the impressive Zayed Sports City stadium, Abu Dhabi, with Tournament Director his Excellency Aref Al Awani joined by youngsters from footballing community projects.

A Home Win
A Home Win The team has been working on a number of community campaigns with the ‘Home Team’ - a group of interns from across Asia - working with the Local Organising Committee.

Tasked with Bringing Asia Together, they have been reaching out to many of the local communities such as Koreans and Indians, with many residing in the UAE.


Upcoming Fixtures
September is another busy month of AFC Asian Cup UAE 2019 action with more activities planned.
 • Volunteers Programme, launching the campaign to recruit 5,000 volunteers to work across the AFC Asian Cup
 • Interactive Roadshows across four host cities
 • The launch of Nations Cup, a communitybased tournament replicating the format of the AFC Asian Cup • Women’s Initiative, inspiring females across the UAE to take up one of the many roles in sport from playing to support behind the scenes.

The 2019 AFC Asian Cup, the 17th edition of the quadrennial Asian Football Confederation men’s championship will kick off in the UAE on 5 January.

This interview was originally published in the Hill+Knowlton Strategies Front Row publication which can be viewed here

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