Opportunity Arises with New Major European Athletics Championships

Scotland and Germany join forces to bring together twelve days of sport, four thousand four hundred athletes, two thousand seven hundred hours of viewing and an estimated eight hundred and fifty million viewers to make up the newly-formed European Sports Championships in 2018. 

Set across Glasgow and Berlin, the innovative event has been formed following discussions between some of Europe’s top sporting federations and for the first time will unite two famous European Championships. Glasgow will host swimming, cycling, rowing and triathlon whilst Berlin will welcome the ever-popular athletics. 

There remain ongoing discussions to introduce golf into the Championships with Scotland’s rich heritage in the sport playing a major part in the decision-making process.  

Having successfully hosted the Commonwealth Games and The Ryder Cup only last year, Scotland’s Minister for Sport, Jamie Hepburn, believes that Scotland have laid claim to the fact that they are thoroughly adept at hosting major sporting events. 

As reported by sportsbusiness.com, Hepburn said: “The European Sports Championships will be another chance for Scotland to prove it’s the perfect stage for top class events. Not only will this be a fantastic opportunity for Scottish sports fans to see some of Europe’s top athletes competing in our world-class venues, it will also attract visitors from around the continent, providing a great boost to the economy.”

Recruiting for such a large, cross-border event will undoubtedly come as a challenge with additional talent required to administer, manage and successfully execute the Championships.

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