Join the debate on public affairs in sport and business next Monday


For almost 15 years, Birkbeck Sport Business Centre seminar series, partnered by GlobalSportsJobs,  has been a central part of the programmes offered by Birkbeck, University of London, and exemplifies the college’s value as a central London hub, where academia and business can meet together to develop new ideas.

Over the years, the series, which starts at the beginning of each academic year, has focused on key topics related to the commercialisation of sport, sport economics, sport governance and policy, and sport law, involving international guest speakers from renowned academic institutions, sport governing bodies, sport agencies and companies. 

Spread across the three academic terms and organised by the members of the Birkbeck Sport Business Centre, the seminar series comprises 24 public seminars. It is designed to provide a forum for debate that allows students, along with working Londoners and the public, to engage with sport industry professionals and academics. 


Last year the seminar series offered a variety of interesting topics discussed and debated by guest speakers and the public audience. Giovanni Nipoti, New Business Manager with RCS Sport, addressed how the iconic Giro D’Italia professional cycling race has developed a successful strategy for delivering a multi-dimensional legacy for all its stakeholders. In a round table format, prominent and international academics, Dr. Geoff Walters from Birkbeck University of London, Dr. Juan Paramio-Salcines from Universidad Autonoma de Madrid, Dr. John Grady from University of South Carolina and Dr. Dan Parnell from Manchester Metropolitan University discussed central issues around evaluating CSR initiatives within sport and how academic research could contribute. Drawing from his vast and relevant experience Neil Snowball, Director of Operations Rugby World Cup 2015, discussed the business challenges, both commercial and operational, in putting on major sporting events with a particular attention to the 2015 Rugby World Cup in England. Finally, Nicola Sweeney, the London-based Head of HR Operations for the 2015 European Games host in Baku (Azerbaijan), offered a fascinating personal insight into her work of building a world class team, developing local talent and integrating this with an international workforce that is required to build a global brand and infrastructure from the ground up.

The next seminar in the series will be a debate on public affairs in sport and business on Monday 26th October. Attendence is free but to guarantee you place make your you register in advance by clicking here


The Birkbeck Sports Business Centre

The Birkbeck Sport Business Centre, partnered by GlobalSportsJobs, aims to bridge the gap between academic research and the challenges faced by the sport industry, offering a platform for debate and critical examination of some of the most pressing issues facing the industry. 

For further information on the centre, please visit their website here or contact:

Sean Hamil or Dr Giambattista Rossi 
Department of Management
Birkbeck College
Malet Street

Email: or


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