Technology Taking Over The Fitness Industry

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In 2017, Pokemon Go got people walking significantly more than they had previously without even realizing it. In fact, one study showed that, on average, users of the app were walking an extra 2,000 steps per day. The technology’s success with getting people out of the house shows how apps have become the go-to application for fitness brands to effectively improve people’s motivation to focus on fitness and wellbeing. emlyon business school explores the applications that deliver innovative fitness solutions.

Outdoor applications
There are a variety of applications that are proven to get people outside and motivate them to be physically active. One of such apps that came out somewhat recently is Runtastic. The app  allows its users to compare their results, receive reminders to do regular heart rate checks, and several other features. This can be especially useful for people to use after a training session, and lets people know when they need to remain active.

Endomondo essentially provides users with a “personal trainer in your pocket.” This way people can monitor how active they are and how far they run and easily share it to social media. This really incentivizes users to work out since their entire network online can hold them accountable.

Nike+ also helps its members stay active but instead of being an app it’s an online community that works to give them many resources that encourage and assist them in staying fit. For instance, Nike+ Community allows users to create an online fitness social network, so people can build up a collection of friends.

While some people may be alarmed by the data collected from the apps, it can actually serve excellent purposes, especially as they become more advanced. Some even theorize that fitness apps will soon be able to alert its users and their doctor when it’s time for a medical visit.

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Indoor applications
While most apps are more effective outside, there are a few that are best used inside.

Kinomap, for instance, works with all hometrainers who have Bluetooth. “The idea was to build an app to revolutionize indoor sports”, said the president of SAS Kinomap Philippe Moity. It essentially turns a stationary bike, treadmill or rowing machine into a more powerful and enjoyable fitness device. Like the outdoor apps, it motivates people to stay active and fit, only inside their homes or gym.

There are four main ways that the device makes fitness sport more playful. First, the Kinomap offers its users a diversity of courses, so that they can virtually exercise almost anywhere in the world. Secondly, the device is very interactive with its user, motivating and encouraging them to reach their fitness goals. Thirdly, the app makes people feel like they are immersed in a different. Lastly, the app has a multiplayer function that allows friends to compete against each other in their fitness goals, pushing each other further. 

In fact, the beta testing of Kinomap’s multiplayer function took place in Paris at the emlyon business school campus, and the testing prototype was built by two students - Romain Juncker and Emmanuel Humbert.

Sports industry is changing, welcome to the modern era of the way we perceive sports. emlyon business school gives a unique opportunity for their students to become the next generation of sports industry professionals. MSc in Sports Industry Management allows getting all information and prepare for tomorrow's challenging sports world.

This article was written by our academic partner emlyon Business School for GlobalSportsJobs.


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