GlobalSportsJobs candidate lands the Ultimate Apprenticeship


After applying through the GlobalSportsJobs platform, aspiring sports marketing professional Ollie Silverton has won a dream job to travel around the world working at the biggest events such as the Olympic Games, Super Bowl and the Sundance Film Festival.

He has been named as the Ultimate Sports and Entertainment Apprenticeship by GMR Marketing, after successfully passing a six week application process that culminated in a 24hour challenge at the Rugby World Cup final last month.

Starting in Sydney at the Extreme Sailing Series in December, the 23 year old will travel around the world reporting on the top sports and entertainment events for the industry’s leading agency.

Among other events, Ollie will fly to California for Super Bowl 50, work behind-the-scenes in Paris for the 2016 UEFA European Championships, mix with Hollywood stars on the red carpet at the Sundance Film Festival and report on the ground at the Olympic Games in Rio de Janeiro.

“I’m ecstatic I have been selected, the feeling is incomparable to anything else. I don’t think it is going to sink in until I am on the plane to Sydney” he said.

Conceived by GMR Marketing, in collaboration with SportBusiness Group, the apprenticeship will provide Ollie with 10 years’ experience in 12 months, whilst providing the next generation of sports marketers and the industry at large with enlightening insights.

“This job is simply unbelievable, it combines quite literally every passion of mine with a mix of sport, travel, marketing, writing and presenting. I can’t tell you how many messages I’ve had from friends who are delighted for me but also a bit jealous.”

The selection process was rigorous with a range of challenges judged by a panel of experts from GMR Marketing, SportBusiness Group and the Youth Sport Trust.

Charlie Dundas, Director of Business Development at GMR Marketing believes the process was extremely challenging for the contestants but was vital in finding the right candidate.

“Each challenge we set brought out different strengths and weaknesses in the contestants. During the online vote, Ollie showed great creativity and character by producing extra tongue in cheek videos in different formats. In just over a week, two of the videos received 25,000 views with hundreds of shares.”

Ollie begins his apprenticeship with a media training week with SportBusiness Group, where he will be spending time with the ATP and LTA at the World Tour Finals at London’s O2 arena.

“The final three candidates were all excellent, but Ollie stood out for his quick-thinking at the final challenge in the Rugby World Cup fanzone,” Owen Evans, editor of SportBusiness International, said. “We knew from the outset that whoever won this needed to be comfortable in uncomfortable situations, whether that be filming on board a boat in the extreme sailing series in Sydney or interviewing Hollywood celebrities on the Oscar’s red carpet, so I was impressed by Ollie’s creativity in this area.”

Phil Chamberlain, Director of External Relations at the Youth Sport Trust, said 'Ollie showed real drive and determination through this challenging process. He showed a real flare for being creative, but demonstrated a confident and practical approach to the tasks set. I am convinced he will thrive in this exciting role, bringing real energy and focus, which will benefit the GMR team. I wish him every success in this role.'

We will be launching an exclusive interview with Ollie in due course, but in the meantime you can follow Ollie’s journey at and on Twitter at @GMRMarketingUK and of course we’ll keep you up-to-date on our @GoGlobal Twitter channel.  

About GMR Marketing

Founded in 1979, GMR ( is an award-winning global engagement marketing agency. We create unforgettable experiences across sports, music, entertainment and lifestyle — helping brands connect with people via their passions. The outcome: true connections that last. Our team creates, consults and activates in 70 countries, covering every continent from 17 offices in 9 countries. Many of the world's best known brands turn to GMR for insights and analytics; consulting and strategic planning; creative ideation and design; digital, social and mobile marketing; event and hospitality production and much more. The agency is headquartered in Milwaukee, WI, USA, and has its EMEA HQ in London, England. GMR is part of the DAS Group of Companies.

About SportBusiness Group

SportBusiness Group enables businesses in the sports sector to work more effectively and profitably by delivering timely, accurate, authoritative and actionable data, insight and analysis on which sound decisions can be based. Since 1996, it has been at the very heart of the business of sport, providing an indispensable resource for professionals working in every area of a complex, multi-disciplined and multi-faceted sector. With the most experienced and best-connected analysts and journalists, SportBusiness Group is acknowledged worldwide as a trusted source of business intelligence and informed commentary.


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