Can Rio 2016 Paralympics surpass record viewing figures?
Published: 09 Sep 2016
The International Olympic Committee’s newly-launched Olympic Channel will cover this’s year’s Rio 2016 Paralympics, so can it surpass record viewing figures?
Rio de Janeiro opened this year’s Paralympics to a surprisingly full Maracana stadium yesterday (Wednesday 8th September 2016).
The Olympic Channel, which launched only a few weeks ago, will provide daily coverage of the Games, with around 300 hours of live action to be streamed over the next 10 days.
The coverage will be accessible in 162 territories (154 countries) and will include highlights, behind-the-scenes features, interviews, and the Games’ closing ceremony on September 18th.
The IOC will work in tandem with International Paralympic Committee (IPC) to deliver the coverage, with the hope it can propel viewing figures above and beyond previous Games such as London 2012. If done calculated correctly, the IPC expect viewing figures to hit 4 billion, a 30% increase on 2012.
The Olympic Channel launched following the conclusion of the closing ceremony of the Rio 2016 Olympic Games on August 21st. It was confirmed last week that 37 events across 10 different sports would be broadcasted live on the channel before the end of 2016.
A men’s ice hockey qualifying tournament for the 2018 Winter Olympics in Pyeongchang, South Korea, was the first sport to be broadcasted on the Channel.
The Channel is available as a mobile application around the world on Android and iOS devices, as well as online via olympicchannel.com
To read the original article from our editorial partner, Future Sport, click here.
Give your career in sport a boost with the latest live vacancies in Media, Technology & Broadcast, or create an account today and stay up to date with all the latest industry knowledge, events and jobs in sport.