Business to Boom Thanks To Rugby World Cup 2015

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Republished from Running Rugby

The Rugby World Cup 2015 will generate billions of pounds for the host economy with opportunities still available for businesses to get involved as the clock kicks down to the big kick-off, according to England Rugby 2015 Chief Executive Debbie Jevans.

The most recent report from financial services company Deloitte forecast an overall £2bn (€2.6/$3.2bn) economic impact for the host nation as a result of hosting the tournament.

Jevans, who is overseeing preparations for next year’s event, urged businesses looking to offer their services for the tournament to visit the official England Rugby 2015 supply chain advertising portal at to keep abreast of opportunities.

“After a record level of demand for tickets during the September general sale, England 2015 is set to become the best supported Rugby World Cup to date,” Jevans said.

“The benefits of hosting a tournament of this scale will be huge, not just for the cities and venues that will stage the 48 matches, but also for the countless businesses and suppliers that will be directly or indirectly involved in the delivery of Rugby’s showcase event in 2015.

“We run an open and transparent procurement process for companies seeking to be involved in next year’s Rugby World Cup. The process is open to companies based both in the UK and abroad, but the majority of procurement awards have been given to UK companies.

“The delivery of a sporting event of this magnitude also requires a wide range of temporary service providers, and England Rugby 2015 is still looking to go to market in areas including team security, gym equipment, professional fleet drivers, medical equipment, stenographers, weather forecasting and medal making.”

Jeremy Brinkworth, Rugby World Cup Project Director at tourist board VisitEngland, believes there are significant opportunities for companies in the host cities to “put out the welcome mat for the hundreds of thousands of visitors”.

Brinkworth said: “It is a good idea for companies to make sure they are talking with their local destination organisation or tourist board to see what they are planning.

“Businesses should also highlight any connections they have with Rugby, sport in general or any of the participating countries.

“For many of the host cities, Rugby World Cup represents a once-in-a-lifetime opportunity to be on the world stage and they will be taking every opportunity to raise their profiles both domestically and internationally.

“Rugby brings in many supporters who are also business people and there are excellent opportunities for showcasing each host city’s facilities and attractions.”

In addition to checking the business supply chain advertising portal,, Jevans said that companies need to be aware of the attributes England Rugby 2015 look for when deciding on procurement options.

“Awards will generally be given to companies that are suitably qualified and can provide a competitive commercial proposal, as well as a compelling service proposition,” she said.

“In return, Rugby World Cup 2015 offers a fantastic opportunity for businesses to benefit from the buzz and excitement of a major international sporting event.

“The tournament is set to raise the profile of communities across the country, as the world’s best 20 teams prepare to touch down at the team bases across the country.

“In addition, Rugby fans from around the world will flock to England and Cardiff in 2015 and with an estimated 400,000 visitors set to come to the UK for next year’s tournament there are immeasurable opportunities for local businesses.”

Tourism will be a big winner from the tournament, according to Brinkworth, who highlighted the economic benefits of staging a major event over several weeks at a time of year that is not traditionally the most popular in terms of visitors.

“The impact on tourism will be huge,” he said.

“The tournament is taking place after the main summer peak season for tourism and with matches across England as well as Cardiff, supporters and visitors will be travelling extensively.

“There will be thousands of broadcast and accredited media from all parts of the world in England and with considerable ‘down time’ we hope they will enjoy visiting many of the attractions close to the host cities and training camps.

“Rugby World Cup coverage covers virtually every country in the world and this coverage will not focus only on the tournament but the country as a whole.”

VisitEngland will be at the 2014 IRB World Rugby Conference and Exhibition on November 17-18 in London to connect with those looking to maximise the opportunity of getting involved in next year’s Rugby World Cup.

“VisitEngland wants to make sure that all members of the Rugby family make the most of their visits in 2015, and we can provide information, contacts and lots of content for those marketing the tournament to their guests and clients,” Brinkworth added.

“It’s great and fitting that this year’s IRB ConfEx is taking place in England – the host of Rugby World Cup 2015 and the birthplace of the game.”


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