10 easy ways to build a better LinkedIn Profile

With 187 million unique visitors per month (TechCrunch), and that number likely to grow, creating a LinkedIn profile is a great way to showcase your talent to a global audience. It’s also a powerful tool you can use to look for perspective jobs, but for the best response you need to get your profile right.


Here are 10 quick tips on how to improve your LinkedIn profile:

     1.    Do the basics right

Completing all sections of your profile can help you move quickly up the search rankings and lets an employer know a lot about you in a short space of time. You should at a minimum display your career experience, qualifications and skills. Employers will commonly discard profiles that don’t contain a profile picture, and make sure you choose a photo that has been taken in a professional environment.

     2.    Sell yourself   

Pretend you’re in an interview and get that dreaded question: why are you the right candidate for this job? Your LinkedIn summary is a perfect way to convey this and it is essential to be creative and display your passion for your chosen career. Be honest and try to get straight to the point.

     3.    First impressions count

As soon as potential employers read your profile they are going to be vigilant for any mistakes so make sure your writing is to a high standard and don’t be afraid to ask a friend, colleague or family member to read through it with a fresh pair of eyes before publishing.

     4.    Go into detail

Unlike a CV, which is simplistic and very selective, LinkedIn can be used to provide a lot of information. It is well worth giving detailed explanations of previous experience to showcase your work.

     5.    Exhibit your previous work

Where possible, you should upload previous work to demonstrate your capabilities to potential employers. This will add another dimension to your profile and make it more visually engaging.

     6.    Add Key phases

Use keywords and phrases related to yourself and your industry to get better results for yourself when employers are searching for candidates with a specific skill set.

     7.    Ask for recommendations and endorsements

Don’t be afraid to ask former colleagues, customers, managers and suppliers to recommend you. They will usually be happy to recommend you, especially if you offer to endorse them in return.

     8.    Search and participate in appropriate groups

Find groups that are relevant to you, then try to participate in them as much as possible. You can use these groups as tools to help solve problems and develop new opportunities.  

     9.    Build a network

Connecting with individuals or companies can be an easy way to become noticed by employers.

     10.    Other social media

Employers are forever investigating all forms of social media, so do not embarrass yourself with any inappropriate photos or bad language when updating your status. If you’re applying for a new job, make sure all your social media accounts resemble the professionalism of your LinkedIn profile or change the privacy settings to make sure they are not open to the public.  
To conclude, these steps will help you to build a better profile and become noticed. Ensure that your profile sounds and looks professional, whilst conveying your own passion for your chosen profession.

Back to listing