With the global reach of social connectivity, it is important that candidates looking to drive their careers forward are aware of the various channels available and how best to use them. Networking with senior business leaders and influencers within the sports industry has become a lot easier, with social channels like LinkedIn, Twitter and Facebook available at the touch of a button. Spreading yourself too thinly across the multiple channels is a common mistake, so it is imperative to make key decisions as to which channels you should be giving most attention. Here at GlobalSportsJobs, we’ve created a quick overview of the main English-language social channels that our most popular among our candidates:
Creating a LinkedIn account will give you an opportunity showcase your CV, professional accolades and successful projects, and connect with a global audience of professionals working in or with experience in sports business. On LinkedIn you can join groups relevant to your sector and industry, participate in discussions and publish personal insight for your connections to engage with and share. ‘Having an opinion’ on current topics and trends in the sports industry is a great way to demonstrate your passion for the industry.
A carefully-worded profile on Twitter will give you have a good base to attract followers and engage with key influencers within the sports industry. The channel gives you the ability to follow employers of interest, keep up to date with news and events in your sector or functional area and engage with current discussions. Twitter is a key channel for sporting organisations to advertise to or engage with prospects, customers, clients or the wider social community, so a working knowledge of the posting and analytical functionality of Twitter accounts can give you an advantage over other candidates for vacancies you are applying for.
Within Facebook, you have the option of building both personal accounts and professional profiles. Again, honing your skills in building and managing a professional profile on Facebook can be useful experience for your next role in sports business, and will provide a good foundation on which you can build your knowledge-base on more complex functionality, such as Facebook advertising and insights. It will also give you a good opportunity to showcase recent projects and experience. Don’t forget that that personal accounts are set to public by default, so unless you change them to private, current colleagues and future employers could learn things about your private life activities, which you may not want them to see.
All the above channels have their strengths and weaknesses, so take a look at the channels used by organisations in your preferred sector within the sports industry or functional area, and how they are using them. Remember, while you might use social media to make yourself more employable, employers may well use the same channels to look into your credibility, professionalism and digital skills, so it is essential to think carefully about the information you share and the way you present yourself.
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