Communications Manager – Professional Game
|Sector||Federations & LOCs|
|Function||Business Development & Sales, Events & Operations, Marketing & Communications, Content & Media, Media Operations|
The overall purpose of this role is to develop interest and awareness in ECB’s three county competitions as well as promote our wider investment in the First Class game.
The post holder will be the principal media contact for the professional game, but will also have an opportunity to contribute to other areas of the Communication team’s work, supporting delivery of our key strategic goals: Great Teams, More Play and Inspired Fans.
This role requires a minimum of five years’ experience in a previous role in PR or journalism and a strong network of media contacts.
A proven understanding of professional cricket or another major team sport gained in an in-house or agency PR role will be an advantage.
Candidates will be expected to show they can work as part of a broader team, delivering integrated campaigns to promote sports brands or competitions.
The complexity and type of problems encountered by this role will require a collaborative approach, and an understanding of how to work in partnership with other in-house teams delivering shared objectives. The role will require strong interpersonal skills, a flexible approach and the ability to juggle different priorities and tasks effectively.
The role has a direct impact on business success by driving interest and awareness in our domestic competitions, helping raise their profile with the public and attracting greater commercial and media interest.
The impact and reach of decisions made means that the person must have the personal qualities and experience required to be an effective advocate for ECB both within the First Class County network and to our key media targets.
This role will be about promoting and protecting the reputation of domestic cricket; showing creativity and flair in developing integrated PR campaigns to promote the county game to a more diverse audience. Guidance and support in this area will be given by the Head of Corporate Communications, the County Media Editor and the Director of Communications.
This is a like for like replacement of a pre-existing role which will continue to support our broader work with the Professional Game team, the Commercial team and the Digital team in driving coverage of county cricket. There will also be a strong emphasis on securing broader coverage for the county game in non-specialist, consumer-facing media.
The role holder is required to interact on a regular basis with the relevant departments serving the First Class Game, plus the media and commercial managers within the First Class Counties, core cricket media and other key stakeholders such as the Professional Cricketers’ Association and MCC.
This will require a person with a combination of influencing skills; an individual with the confidence and persuasiveness to successfully ‘sell’ the county game to key media contacts, but also someone with the judgement and experience to effectively manage reactive PR issues around the First Class Game.
The role holder will also need strong journalistic or writing skills as they will be expected to produce a regular flow of press releases and articles for ECB publications, and act as a spokesperson on professional game issues when required.
There is no line management or budget responsibility with this role.
Please note a Driver’s license check will be required for this role.
England & Wales Cricket Board (ECB)
The England and Wales Cricket Board is the governing body for all cricket in England and Wales. ECB provides support for the game far beyond the boundaries of just international and first class cricket.