Digital Marketing Manager

Location
Nottingham, UK
Salary
Competitive
Posted
07 Oct 2016
Closes
04 Nov 2016
Sector
Clubs & Teams
Contract Type
Permanent
Hours
Full Time

YOU MUST FILL OUT AN APPLICATION FORM TO BE CONSIDERED FOR THIS ROLE.

Trent Bridge, the home of Nottinghamshire County Cricket Club, is looking to recruit a Digital Marketing Manager to join its Commercial team.

You will be responsible for managing the continual development of the digital marketing function across our core (cricket-related) and non-core (conference and banqueting, Charitable Trust) business areas. 

The primary function of the role will be to produce and activate a Digital Marketing plan and contribute to the Marketing & Communications Strategy. 

As part of this you will be expected to support the Commercial Director and Senior Marketing Manager in campaign concept development and to produce targeted campaigns to convey news and commercial content to members of our database.

With a commitment to high standards and delivering exceptional customer service, the successful candidate will have relevant experience in an applicable marketing role and knowledge of emerging trends and technologies in digital marketing.

Your ability to communicate with people and staff at all levels, combined with good project management and organisational skills, will give you a distinct advantage.

Previous experience in a sporting environment will be beneficial.

Relevant General Objectives

  • Manage the continual development of the digital marketing function promoting all areas across the club
  • Plan, maintain and action a three monthly digital marketing planner
  • Liaise with relevant agencies to include Two Circles (data & marketing) and 3-Bit (website)
  • Provide support for Senior Management team in the compilation of reports, speeches and presentations
  • Protect and enhance the Trent Bridge brand and its values
  • Preserve the status of Trent Bridge as a welcoming venue for supporters and media professionals

Specific Role Profile

  • Produce and activate a Digital Marketing plan (concise working document) and contribute to the Marketing & Communications Strategy
  • Manage the relationship with the club’s data marketing agency (Two Circles)
  • Manage the relationship with the club’s web agency (3-Bit)
  • Produce and deploy targeted campaigns to communicate news and commercial content to members of our database
  • Support the Commercial Director/Senior Marketing Manager in campaign marketing concept and website development across all areas of the business
  • Facilitate the continual expansion of our electronic database and maintain the integrity of its use
  • Assist in maintaining strong relations with visiting media professionals and maintain high standards of media service at domestic and international matches at Trent Bridge and provide cover for Media and Communications Manager in his absence
  • Conduct regular user surveys and produce reports highlighting areas of strength and weakness and opportunities for improvement
  • Produce a monthly report highlighting key statistics, user trends and the commercial performance of the shop and ticketing element of the club’s official website
  • Deliver post campaign evaluation reports e.g. post-match reports, media monitoring and cuttings reports, Committee/management board reports etc
  • Identify examples of good practice in all areas of new media
  • Produce and publish content for the club’s website, social channels and print publications (working in conjunction with the Media and Communications Manager)
  • Serve as Editor of Covered, the Club’s official magazine
  • Make recommendations to staff in all departments to increase the reach of their products and services
  • Match-day production role to include camera work, media support and other appropriate duties
  • Support the Commercial Director/Senior Marketing Manager to devise and deliver a three-year new media strategy for the Club including highlighting the use of web and social media platforms to drive incremental revenue
  • Oversee the development of the Club’s website and take responsibility for its editorial content
  • Ensure that design and functionality of web platform supports overall business requirements, whilst conforming to brand guidelines
  • Ensure regular delivery of e newsletters, podcasts and video content
  • Ensure web platform is up to date with relevant content and information
  • Actively contribute to departmental goals and projects
  • Provide cover for Media and Communications Manager during planned and unplanned absence

Measurable KPI's

  • Continual gains in the volume and quality of customer data held by Trent Bridge
  • Year on year increase in website unique users and page views
  • Year on year increase in online ticketing and retail income
  • Enhanced ROI on digital marketing spend
  • Qualitative feedback from spectators attending domestic and international matches at Trent Bridge
  • Qualitative feedback from users of the club’s new media platform

If you would like to join us at Trent Bridge please send your completed application form together with your CV and covering letter

Closing date for applications is Friday 4th November 2016

YOU MUST FILL OUT AN APPLICATION FORM TO BE CONSIDERED FOR THIS ROLE.