Full Job Description
ABOUT THE RACECOURSE:
It means more at Ascot. Everything is in its place as we meticulously apply the finishing touches to create breathtaking occasions at the iconic Ascot Racecourse. We strive to deliver an uplifting guest experience; an experience which always anticipates our guest’s needs and is seemingly effortless. We are custodians of over 300 years of history, we have a duty to respect and celebrate our heritage which makes us original. We always look and act the part. We are smart, stylishly turned out and courteous, communicating with respect. This is the Ascot Way.
Ascot is more than a racecourse; it is an institution. Its reach extends beyond the world of horseracing into the very fabric of British life. Ascot’s aim is to deliver a brand that gives credence to this. One that acts as a worthy heir to its heritage and prestige, that appeals to its diverse audiences and that raises the standard in all areas of the business.
The Consumer PR Manager position is a newly created role to implement Ascot’s consumer PR activities to drive timely media value that supports the ticket and hospitality sales whilst reinforcing Ascot’s brand positioning.
You will manage day-to-day relationship and lead initiatives with Ascot’s consumer PR and fashion PR agencies to maximise return on investment as well as building on Ascot’s relationships with consumer lifestyle media to deliver relevant editorial coverage and listings. You will support our domestic and international broadcasters.
You will build our digital network by developing relationships with key influencers, bloggers and authoritative digital media to place content in order to build reach and engagement to support sales.
IDEAL CANDIDATE FOR THE ROLE:
You will have a wealth of experience in a similar PR role within a Sports /Entertainment Venue or Luxury Brand.
You will have a track record of translating strategy into results delivering valuable editorial coverage and confidently building relationships with internal and external stakeholders.
You will have excellent copy writing skills and an eye for newsworthy story with the ability to place it within relevant media. A strong understanding of brand dynamics and alongside great attention to detail will come naturally to you.
BENEFITS AVAILABLE TO THE ROLE:
Alongside a very competitive salary, you will be able to take advantage of a great package. We offer complimentary tickets for each race day that you can give to friends or family, discounts in selected stores on Ascot High Street, as well as a Pension Scheme and Life Assurance. We are also keen to support employees with opportunities to grow and develop within Ascot Racecourse.