We have an opening for an Account Director to take the ownership of the agency’s flagship international B2B accounts as we head into the next phase of our relationship with this expanding global client. We challenge our Account Directors to be business leaders, growing their accounts and the agency offering both in London and across the International Momentum network. We are marketers first and foremost and sport / arts / entertainment specialists second; meaning everything we do is focused on using sponsorships and partnerships to drive the client’s business forward.
As such, and working across sport, arts & cultural properties, predominantly in Europe and Asia Pacific, the successful candidate will have a proven track record in strategic sponsorship leadership and developing a team to deliver tangible results for the client. Experience of B2B based partnerships is essential and familiarity with Golf preferred.
Role & Responsibilities
Agency Processes
- ·Builds full knowledge of agency’s offerings, mission and vision and applies these in their daily role
- Accountable for financial health of own accounts, managing revenue forecast & recognition, billings and overseeing production budgets and reconciliation
- Agrees scope of deliverables and commensurate fees with clients; allocates and manages resources accordingly, maintaining profitability
- Actively participates in agency training & development programme, and enables direct reports to do the same
- Establishes effective relationships across agency multi-disciplinary teams, inside and outside the agency
- Participates proactively in new business and agency marcomms initiatives
- Leads proposal development, delivery, review and deployment, both on own client and in new business pitch process
- Learns and makes use of agency tools in conveying all necessary information (e.g. creative briefs, team and client templates, associated briefing and review processes)
Client Services
- Responsible for client service and project delivery according to agency standards within established budgets and timeframes
- Provides day-to-day client leadership, managing the relationship and expectations in accordance with agency philosophy and client needs
- Builds thorough understanding of client’s business internally and externally, and using this information to support successful sponsorship strategy and programmes and brief creative, production and senior management as required
- Establishes programme and agency KPIs with client and implements appropriate measurement and reporting
- Oversees account administration, ensuring documentation processes are adhered to
- Manages supplier RFP processes and engagement on client’s behalf and oversees on-going relationships to ensure compliance and efficiencies
Account-Specific Role & Responsibilities
- Manages core account team (three reports)
- Coordinates and oversees support from international offices as required on a project basis (Singapore, Atlanta)
- Senior point of contact on all rights holder relationships, accountable for fulfilment of contractual obligations and challenging
- Leads development of activation plan of record and integration of sponsorships into client communication channels, working with other agencies and optimising return
- Leads programme evaluation and reporting
- Oversees creative asset development (managed by AM), ensuring brand compliance
- Provides point of view (in conjunction with Sponsorship Director) on all speculative sponsorship proposals received by client in line with agreed strategy
- Proactively identifies new sponsorship and partnership opportunities in line with agreed strategy.
Polished, professional demeanour, projects confidence and enthusiasm for the client and agency business
- Deep understanding of the role of sponsorship in the broader marketing mix
- Confident in setting and leading the account’s agenda
- Proven track record in delivering quantifiably successful sponsorship activation programs
- Experience of dealing with rights holders, including supporting on renegotiation and contractual adjustments to support evolving client needs
- Ability to juggle a number of projects and tasks simultaneously and consistently deliver high quality work to tight deadlines
- Ability to build and maintain strong working relationships with clients, rights holders & suppliers
- Solid communication skills – written and verbal, with an appreciation of appropriate tonality and ability to instill the importance of this in direct reports
- Strong organisation and time management skills
- Strong IT skills including Excel & PowerPoint
- Excellent attention to detail
- Good budget management
Strategic Agility
- Dealing with Ambiguity
- Timely Decision Making
- Conflict Management
- Hiring and Staffing
- Managerial Courage
- Negotiating
- Presentation Skills
- Confronting direct reports
- Financial Stewardship
- Commercial Aptitude