Super League (Europe) Limited
Contact: Sarah Trumble
Red Hall Lane
About Super League (Europe) Limited
Rugby League is an intense, attritional, collision-based sport. Our players are athletic, skilful, brave, mentally and physically tough and positive human role-models. Our Clubs sit at the heart of proud, mainly northern communities that have rediscovered their confidence and ambition. Our sport has a proud, rebellious soul and is founded on family-based, inclusive values. Super League is the sport’s elite competition.
Seeking to apply a discrete focus on the performance of Super League, in June 2018, the Clubs appointed an Executive Chairman, and, in December 2018 secured a small, dedicated team to develop and present a rejuvenated Super League to broadcasters, the media, commercial partners and fans.
Within an existing limited company (Super League Europe Limited), the new organisation is tasked with securing commercial growth, largely from: a) broadcast rights; b) commercial partnerships; and, increased attendances at Super League events – the Grand Final and ‘Magic’.
In a short space of time, under ‘New Beginnings’, Super League has delivered meaningful and substantial changes to the competition to improve the product, deliver a statement of intent to stakeholders and showcase Super League’s most appealing attributes.
The team will shortly move into new offices in the Northern Quarter in Manchester.