Thirty years ago, we started with a vision to revolutionize sports nutrition. Paying close attention to what athletes needed to perform at their best, we created high-quality products that replenished muscles and revived the spirit at every turn. No matter the feat, you were always ready to power on and cross the finish line. But over time, the way you play has changed, so now, we've upped our game.

Today, we are leaders of the market we helped create, because at PowerBar, we know athletes. We know the thrill that comes from the play-offs and the rush you get when you conquer a challenge. From the never-ending days to the unbelievable comebacks, from the pre-game warm-ups to the post-game high-fives, PowerBar encourages every athlete to get the most out of their time and celebrate every win, no matter how small. Which is why we're dedicated to providing all athletes with great taste and the proper nutrition needed through every stage of training.

Coupled with our premium Protein and Endurance Nutrition products that help you sustain in all conditions, our Harvest™ Bars are created from wholesome ingredients that make the perfect snack, whether you're in-between games or off the field. Our new ProteinPlus™ Reduced Sugar bars deliver the high-quality protein you want without any of the added sugar you don't. And our innovations don't stop there. We're passionate about providing today's athletes with everything they need to prosper and achieve new goals, so don't be surprised if we have a few tricks up our sleeve. Our dedication to using the right, simple ingredients to satisfy your taste buds and to power your body and mind so that no matter the sport, you always feel exhilarated to take it on.

When you pause with bated breath to score the midfield goal. When you celebrate with the team after an unbelievable victory. When you and your crew make it over that last hill, we're always there to help you power on.