Matt Hardy, UK Country Manager at mmc sport, talks about using technology to target the right audience, how working in the sports industry has changed the way he watches sport and what he looks for when hiring new team members.
mmc sport is an international sports content agency. We are made up of sports journalists, translators, commentators, voice-over artists, content producers and social media experts. We provide more than 100 live commentaries for football matches every week, we run over 30 websites, and we take care of 60+ social media channels. We work in more than 20 languages, 365 days per year. Our clients include UEFA, German FA, Bundesliga, Bayern Munich, Schalke 04, Borussia Mönchengladbach, Tottenham Hotspur, Inter Milan and Squadra Azzurra.
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