Sport Industry Insights

  • Tracking the rapid growth of the Basketball Champions League in Europe
    Last season the Basketball Champions League was the fastest growing sport properties in Europe. We explore the digital first strategy behind its rapid growth.
  • Philippe Blatter, President & CEO at Infront Sports & Media shares his views on the sports industry trends he has observed in China over it’s 10 year transformation.
  • There are new ways of consuming sport and the notion of fandom is being challenged by new tech. What should brands do now ?
  • After more than 20 years of growth, the mass participation events sector now faces a new set challenges which will shape its future. Limelight Sports CEO Craig Dews shares his views.
  • Tracking the development of eSports with emlyon Business School
  • Distribution and innovation continue to transform the commercial sporting landscape for 2019. Here are the trends leading the charge.
  • Sports rights owners seem to be carving up the sports media rule book and executing their rights against a new set of mechanics and metrics. We hear from Deltatre on a new age of sports media.
  • Generally performance teams in both sport and business fall into one of five groups of approaching problem solving. Understanding how we approach problems can better guide achieving excellence on and off the field of play.
  • Sports marketing has long been a powerful tool for many brands. Fan loyalty is part of its power, but it goes deeper. We investigate the steps to delivering successful sports marketing.
  • With Amazon’s success in acquiring ATP Tour and US Open media rights in the UK, you may believe the sport is in fine shape. However, all may not be what it seems in a sport needing to address a number of immediate challenges.
  • OTT has moved in on traditional broadcaster’s turf, with a number of high profile rights deals. Does this mean the demise of broadcast as we know it? The BBC’s former Head of Sports Rights shares his opinion on the changing landscape.
  • Sporting Bodies need key performance metrics and targets to manage their business objectives, however there are clear challenges uses target metrics across all commercial environments, and sport is in no way immune, we investigate the evidence.
  • FIFA has launched its first-ever global strategy for women’s football which charts the course for how it will work to realise the full potential that exists within the women’s game.
  • The Ryder Cup rightly puts golf in the spot light. However golf is challenged to deliver to the demands of the digital millennial. What can be done? We investigate.
  • SportsPro's annual definitive guide of the World’s 50 most marketable athletes is here. This year it has put even more science behind the process, we explore the results.
  • We speak with Richard Denton, marketing professor at the Johan Cruyff Institute and Director of Sponsorship for Vitesse FC, about how football clubs should adapt to an increasingly volatile environment where sponsors and fans are the key to generating more income.
  • Investing in eSports feels like ‘the right thing to do’, however the question remains: how does it fulfil that promise and become a transformative investment?
  • The face of sport is changing and as a result effective governance is increasingly important. Gain unique assess to a new report aimed at improving organisation culture for better leadership and governance in sport.
  • We reflect on the biggest women’s sporting event in Britain this year and what the 15 days of international hockey taught us.
  • As FIFA rap up a record breaking eWorld Cup in London, we uncover the top 10 things the world learned about esports and it's continued growth globally.