Nathan C. was recently hired by Olympique Lyonnais as Marketing Project Manager. He is in charge of the club’s "Fan Wall" (both B2B and B2C), Stadium Tours, VIP experiences and loyalty programs. His missions are based on marketing implementation, negotiations with subcontractors, monitoring business units and following business plans. In this interview he tells us about the MSc in Sport Industry Management at EMLYON he completed before acquiring his rare position.
Can you tell us a bit about yourself?
Coming from Clermont-Ferrand, I did a bachelor degree in my home town, 2 years in France and one year abroad, in Scotland, specialising in International Business. After my bachelor, I decided to apply for the MSc in Sport Industry Management at EMLYON, in order to specialise in the sports industry. My aim was to combine the knowledge gained during my bachelor with a sports expertise in order to fulfil one of my dreams: work in the marketing service of a football business unit.
What were the highlights of your experience in the MSc in Sports Industry Management?
First of all, the programme in itself with all of the testimonials, professors and company visits was really interesting. One thing I remember is that students enjoyed the programme because all sports, sectors and companies were represented. Trips to Annecy, in the Alps, satisfied the outdoor sports enthusiasts, and visits by football club representatives, the Financial Director of Chelsea FC being one, kept football fans happy.
Where are you currently interning?
I am currently working in the marketing service of Olympique Lyonnais. I am in charge of several projects regarding the Parc Olympique Lyonnais (the new stadium, which opened in January 2016), such as the improvement of a 360° customer experience or the Allée des Lumières. This project consists of the creation and commercialisation of a "fan wall", situated prominently within the stadium. I found my internship, which I began in August 2015, thanks to the Olympique Lyonnais company visit last year, where I had the chance to meet Vincent-Baptiste Closon, the club’s former Marketing Director.
Has the MSc in Sports Industry Management help you get where you are professionally? And if so, how?
The MSc in Sports Industry Management has been key for me: as I said previously, it has permitted me to meet new people, develop my network in this industry and, find my current internship. The opportunity to meet such a wide range of people, with different career paths and backgrounds, is really interesting and is one of the most important assets while studying. More than simple lectures, the biggest strength of the program is the close relation to the professional world, either in France or in China.
What advice would you give to the future students of the MSc in Sports Industry Management?
The first advice I would give to future students is to capitalise on the professional meetings throughout the year. Each student has to take the opportunity to meet various people from different sport industries. Exchanging with people, meeting new profiles, discussing about managers' experiences has been key for me. If you are dreaming of working in this specific industry, this program gives you all the keys.
Looking to jump-start your career in the sports industry? Discover the MSc in Sports Industry Management