Joe ogden

“Whether it’s through written articles, video content or imagery, our aim is to try and encourage participation in the sport by sharing rugby’s inspiring tales.”

As the RFU’s Digital Content Editor for the Community Game, my job is to help tell rugby’s story.

Whether it’s through written articles, video content or imagery, our aim is to try and encourage participation in the sport by sharing rugby’s inspiring tales.

Social media is one of the most effective ways of doing this. We are now the most followed rugby team in the world on Twitter (@EnglandRugby) and have over two million followers across Facebook and Instagram. A key aim for me is to make sure we are telling that huge audience plenty of stories about grassroots rugby, shining a light on some of the sport’s unsung heroes and giving a platform to rugby’s best values.

During different times of the year our projects will vary but we’re always working with colleagues across the RFU to help promote one of the many campaigns across our digital platforms. This could range from planning a video series to supporting a programme such as CBRE All Schools or a social media strategy around a competition such as the RFU Finals.

As we continue to grow our digital audience, our target is to continually improve the quality and increase the regularity of our grassroots content to help tell rugby’s story from all angles.

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