Chief Marketing Officer at the Ice Hockey World Championship, Maja Grimnitz, recalls how her first job at a beer brewery ignited her passion and led her in the direction of a career in sport. She has gained vast experience in sports media and marketing and is focused on the challenge of her new marketing and sales role with the 2018 Ice Hockey World Championship. She recognises that the competition within the international sports business environment is caused, in part, by the attractiveness of the glitz and glamour, but if you want to be successful you have to be prepared to work hard to prove it.

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