… On the sponsorship industry today


… On the role of the European Sponsorship Association



… On her work as a mentor of talent in sponsorship




[Transcript]

… On the sponsorship industry today

The health of the sports sponsorship market now is as good as I've ever seen it. I think what's happened more since London 2012 is that the top end of the market is getting bigger, better and more professional. But it's been doing that for some time. I think probably where we're seeing a difference is the income that's come in to the lesser known and lesser supported sports - there's been more focus of attention on that end of the market. So I think generally speaking it's very healthy. We're still on a bit of a buzz and a bit of a roll from London 2012. And I think it's up to the industry to capitalise on the investment that's been put in and the interest that's come out of the Games. And we can only do well going forward.

… On the role of the European Sponsorship Association

I think we're really beginning to see an emphasis being placed on the need for quality and the need for professionalism in the industry. I think that has come largely from the expanding of the industry and the fact that people have come into it from a different route. Whether through advertising, through media or through PR, there are so many areas in sponsorship that people need to be proficient in.

… On her work as a mentor of talent in sponsorship

What inspired me to be a mentor, because I was very fortunate and had one or two people during my career who were mentors to me, was that I actually enjoyed helping people. I suppose in a way, that's what I did all the way throughout my career running an agency. The people who worked in that agency - one of my biggest ambitions was for them to be as good as they could be.
 
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