In my view: Social media and talent acquisition in sport – Not a quick fix solution
By Jules Jackson, Talent & Resourcing Manager, Chime Sports Marketing
Social media has the potential to create new opportunities for talent acquisition in the sports industry. Social media as an offering to employers means you can:
A) Source a wider range of candidates from talent pools;
B) Allow you to build a brand, interact and engage with prospective candidates.
It’s also a great platform to showcase our work and have discussion around the industry.
From a candidate point of view especially with new employee’s it’s really important for them to be able to have quick and easy access to company information/campaigns as well as the right people in the business to talk to. I think it’s safe to say that at the moment if you don’t ‘do’ social media well its detrimental to both sides.
And with the advantages inevitably come the disadvantages. There is a level of expectation from candidates and clients alike on the business to be visible. If you aren’t then it’s questionable. The more open, visible and influential you are the more scrutiny you are under, there are always positives and negatives.
If you are going to do social media you have to do it well and fully, not half hearted attempt. This takes time, effort and is a longer term plan to building brand, engagement and advocates for a business.
Although a huge presence in our lives in general, I don’t believe that Social Media is at present used that much in the sports industry. Unlike in other industries where it has been part of the makeup/offering of the business both internally and externally to clients, the sports industry due to its practical nature is only now really embracing social media. This does mean that in terms of Talent Acquisition the pools of people actively using it are currently smaller than in other industries
Saying that, I think that there is a potential for the future. I don’t see social media going away but only growing. I do however think that people need to realise that Social Media is not a quick fix solution but a long term strategic effort, some of which you can’t always determine and will evolve along the way.
It’s a reactive tool but it can and should be used in a proactive way which makes it versatile. It just depends on how you want to use it for your overall outcome and success to your business.
Date published: 12 December 2012